Russell brings a wealth of experience to USIM as President of the Eastern Region, based in New York City. He has spent the majority of his career developing strategy and running media planning teams, including management positions at Western International Media/Initiative Media; planning positions at Backer, Spielvogel Bates, and Wells, Rich and Greene; and as Director of Business Development for Carat USA. Russell also launched Carat Affiliates, a successful company within the Aegis Group.
Throughout his 20-plus years in the media industry, Russell has worked with clients ranging from Proctor & Gamble, Land O’ Lakes, and Applebee’s to Enterprise Rent-A-Car, Marriott International, Aruba Tourism and Blooming Brands.
Russell is a graduate of St. John’s University and lives with his wife and two children in Wilton, Connecticut.