Crunch Fitness: USIM Named Media Agency of Record
February 21, 2019
FOR IMMEDIATE RELEASE
NEW YORK USIM, the fast-growing independent media agency, today announces it has been selected as the media agency for Crunch Fitness, the gym known for making serious fitness fun and fostering a culture of ‘No Judgments’. As the agency of record for Crunch, USIM will lead the brand’s media efforts, creating a holistic strategy and communications plan to increase awareness and new memberships.
“The fitness industry in the U.S. is exploding, with Crunch at the helm as one of the largest and fastest-growing,” said USIM’s President of Digital Media, EVP Communications, Eran Goren. “Our significant retail experience and our ability to remain nimble in an ever-changing media environment perfectly positions USIM to support Crunch’s growth.”
“Our company culture revolves around transforming the gym experience, and we seek passionate partners who embrace Crunch’s drive to innovate through inclusivity, positivity, and fun,” added Chad Waetzig, EVP of Crunch Branding & Marketing. “USIM hits the mark. With their solid experience growing multi-unit operations, their support will be integral in supporting a ‘bricks and clicks’ approach to new customer acquisition.”
The Crunch business will be managed out of USIM’s New York City office. For more information regarding the USIM-Crunch relationship, please contact Chelsea Lancaster, PR/Marketing Manager for USIM.
About USIM
USIM is the fastest-growing independent media agency providing best-in-class integrated media solutions. Every day and with every challenge, USIM Practices the Art of Human Sense™ – blending cutting edge research and technology with ingenuity, human insight, and creativity, delivered in a seamless experience for its clients and agency partners. Founded by media pioneer Dennis Holt in 2004, USIM is headquartered in Los Angeles, has 16 offices throughout the United States and Canada, and was named MediaPost’s first-ever Programmatic Agency of the Year. For more information, please visit theusim.com.
About Crunch
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together. Today, Crunch is renowned for creating one-of-a-kind group fitness classes, high-intensity interval training (HIIT) classes, and unique programming for a wildly diverse membership. Headquartered in New York City, Crunch serves over 1,300,000 members with over 300 gyms worldwide in 29 states, Puerto Rico, and 4 countries. Crunch is rapidly expanding across the U.S. and around the globe. For more information, please visit crunch.com.