USIM is seeking an SEM Specialist in our Irvine, CA office. USIM is the fastest growing independent media agency providing best-in-class integrated media solutions to our clients. Every day and with every challenge, USIM Practices the Art of Human Sense – blending cutting-edge research and technology with ingenuity, human insight and creativity, delivered in a seamless experience for our client partners.
The SEM Specialist creates, manages and optimizes PPC advertising campaigns on Search Engines, Display Networks and Social Media platforms including Google, MSN/Yahoo, Facebook, Twitter, YouTube, LinkedIn and other networks.
Key Areas of Responsibility
- Manage campaigns from proposals through development, testing, execution and completion against client goals.
- Oversee and plan client advertising PPC budgets across vendors, time-scheduled flights, and among programs/services/offerings
- Set and optimize bids at keyword, placement, ad set, device, geographic and other levels
- Keyword, display and social targeting portfolio development and refinement
- Develop effective plans to optimize conversion rates and maximize client ROAS
- Identify niche strategies in specific verticals and consistently incorporate developing strategies into existing campaigns
- Implement cohesive testing strategy for each element of campaigns
- Generate accurate and informative periodic internal and external reporting
- BA/BS degree preferred
- Strong communication, organization and time management skills a must
- Ability to follow processes
- Attention to detail
- Must be a strong team player
- Strong computer skills with Microsoft Office and Internet
- Strong work ethic and high sense of urgency
- Candidates must be data-driven and will be administered job-specific custom excel testing during the interview process.
USIM offers flexible benefits and compensation packages that allow our employees to make choices that fit their individual lifestyles. Some of our benefits include:
- Competitive salary
- Health/dental/vision insurance
- Business casual dress code
- Paid holidays, sick and vacation
USIM is one of the fastest-growing, full-service media management companies in the United States.
USIM is an Equal Opportunity Employer.
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