Practicing the Art of Human Sense is our core philosophy. This shapes the way we work and offers measurable benefits for our clients.
Our bench strength comes from hundreds of team members, spread across 16 offices in the U.S – people who intimately understand the nuances of media in the communities where they live and work. Being part of the community allows our experts to fine-tune any plan or strategy based on local opinion, sponsorship opportunities, media consumption, and the strength of local digital properties. This on-the-ground experience, combined with our innovative, data-driven technology solutions, delivers unique value and growth opportunities for our clients.
Our proprietary PurView™ tool harnesses the power of the world’s largest mobile-only panel (MFour) and our own custom analytics platform. Using opt-in mobile location data mapped to retail locations and respondents’ home zip codes, PurView™ develops the customized trading zone of individual stores in the US. As a result, we can concentrate on zip codes with the true potential to drive incremental business.
Identifying customized zip codes for every client store location is just the first step in our unique location marketing approach. Our Atom™ tool, developed on IBM Watson’s Lucy technology platform, analyzes every individual zip code within the custom trading zone, optimizing the media mix for each zip code.