Print advertising is a trusted, tactical medium, and a well-placed ad still targets a niche audience based on particular topics, common interests, region and a variety of other factors. Print is a long-form medium, and readers are more focused and engaged with content than online viewers might be, resulting in higher retention of brand messages.
Our buying team at USIM leverages its experience and relationships to navigate today's print media landscape – including national, regional, and local newspapers and magazines. We understand that fulfilling our client’s print needs involves more than just rates and CPM.
One of the keys to using print effectively is to match product and media to truly reinforce a brand's positioning and selling proposition. We use our prowess and leverage in the marketplace to drive results our clients are seeking.