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Research & Analytics

Data-driven decisions are the most effective decisions. At USIM, our dedicated Research & Analytics team unleashes the power of information to help you plan and optimize your campaigns.

Analytics underpins every strategy we implement. We discover, activate, interpret and evaluate the data needed to drive effective marketing decisions. Our analytics platforms offer dynamic solutions with complete tracking and accountability. This helps you sharpen the focus of your campaign, make smarter investment decisions, and pivot as needed to make tactical adjustments.

USIM’s research capabilities include:

  • Competitive Intelligence to view your planning in the context of your industry
  • Qualitative and Quantitative Consumer Analytics for a more intimate understanding of your target audience
  • Performance Analytics to ensure every aspect of your organization is aligned to strategic goals
  • Mix Media Modeling (MMM) to help you quantify the impact of your campaigns

We use first-party data -- information you collect directly from websites, CRM, email marketing, mobile apps and other platforms.  We also analyze third-party data across a wide range of attributes, including demographics, geography, past purchases and purchase intent. Both approaches shape data-driven media strategies that resonate with your target consumer and drive measurable results.