News

Explore recent client articles, press releases, proprietary thought pieces, and the latest research and industry trends for valuable insights and in-depth company knowledge.

Articles & Events

Mastering Media Planning in Today's Business Challenges Mastering Media Planning in Today's Business Challenges
Mastering Media Planning in Today's Business Challenges
In today's fast-paced, ever-evolving business world, the pressure is on for companies to deliver exceptional results, often with shrinking budgets…
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SPB Hospitality Taps USIM As Media AOR
SPB Hospitality Taps USIM As Media AOR
U.S. International Media (USIM) has been named to media agency of record for SPB Hospitality, whose brands include full-service dining…
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How Potbelly Started Gaining Market Share and Traffic
How Potbelly Started Gaining Market Share and Traffic
Potbelly CEO, Bob Wright, and his leadership team implement a five-pillar strategy including a heavy emphasis on digital advertising and…
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Dave's Hot Chicken Wants You to Try It Before You Die in First TV Ads
Dave's Hot Chicken Wants You to Try It Before You Die in First TV Ads
AdWeek highlights the bold approach Dave's Hot Chicken takes on their latest TV campaign that shocked the country.…
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Potbelly's Volumes Grow to Unprecedented Level
Potbelly's Volumes Grow to Unprecedented Level
QSR Magazine features USIM client, Potbelly Sandwich Shop, for their growth volumes this quarter. Praising the sandwich shop for their…
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Press Release

USIM Selected as Media and The BAM Connection Awarded Creative for Zegerid OTC
USIM Selected as Media and The BAM Connection Awarded Creative for Zegerid OTC
USIM, the fastest growing, independent, modern media agency, and award-winning creative agency The BAM Connection have been selected for Zegerid…
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Visit Philadelphia takes over New York City’s Moynihan Train Hall with “Come for Philadelphia. Stay for Philly.” ads Visit Philadelphia takes over New York City’s Moynihan Train Hall with “Come for Philadelphia. Stay for Philly.” ads
Visit Philadelphia takes over New York City’s Moynihan Train Hall with “Come for Philadelphia. Stay for Philly.” ads
PHILADELPHIA, March 20, 2023 – Visit Philadelphia® today announced the debut of its “Come for Philadelphia. Stay for Philly.” leisure…
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USIM Welcomes Benson Hausman as Executive Vice President, Chief Growth Officer
USIM Welcomes Benson Hausman as Executive Vice President, Chief Growth Officer
USIM, the fastest-growing independent media agency in the U.S., announced the appointment of Benson Hausman as Executive Vice President, Chief…
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USIM Partners with TransUnion to Expand Media Insights and Targeting Platforms
USIM Partners with TransUnion to Expand Media Insights and Targeting Platforms
USIM’s proprietary cross-device data platforms get a boost from robust data assets and machine learning technology to enhance the personalized…
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USIM Appoints Chad Urice as New Executive Vice President, Chief Strategy Officer
USIM Appoints Chad Urice as New Executive Vice President, Chief Strategy Officer
USIM, the leading independent media agency, has announced the hiring of Chad Urice as Executive Vice President, Chief Strategy Officer.…
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Thought Leadership

Revolutionizing the Shopping Experience: The Impact of Voice Commerce and Marketing Revolutionizing the Shopping Experience: The Impact of Voice Commerce and Marketing
Revolutionizing the Shopping Experience: The Impact of Voice Commerce and Marketing
The emergence of voice search and voice commerce is reshaping shopping experiences. The power of these tools lies in their…
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Creating Immediacy with Short-Lived Media
Creating Immediacy with Short-Lived Media
As the rate of content consumption exponentially increases, and attention spans significantly decrease, leveraging short-lived content (or ephemeral content) has…
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Performance Marketing: Data-Driven Strategies for 2024
Performance Marketing: Data-Driven Strategies for 2024
As marketing continues to evolve with technology advancements and consumer media consumption, Performance Marketing has emerged as a linchpin for…
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The Importance of Loyalty Programs in QSR
The Importance of Loyalty Programs in QSR
Loyalty marketing programs for brands have proven, undeniable value for engaging, motivating, and helping retain valuable customers.…
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Embracing AI in Media Planning and Buying
Embracing AI in Media Planning and Buying
Like all ‘leaps forward,’ AI can provide significant positive change; AI-driven technology is already revolutionizing and disrupting business practices across…
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