FOR IMMEDIATE RELEASE
U.S. International Media Selected as Agency of Record by California Earthquake Authority
USIM to provide media planning and buying for earthquake insurance entity
LOS ANGELES (May 16, 2017): U.S. International Media (USIM), the fastest growing independent media services agency, announced that it has extended its agreement with the California Earthquake Authority (CEA), the country’s leading provider of residential earthquake insurance, as its media agency of record.
“We’re pleased to continue our ongoing relationship with CEA. In California, earthquakes are not a matter of if, but when,” said USIM President/COO, Doug Livingston. “Our team will execute CEA’s strategic messaging to ensure that Californians are well prepared and properly covered.”
USIM will oversee integrated media strategy, planning and buying duties for CEA’s statewide marketing efforts. CEA educates Californians on earthquake insurance options available in California and encourages them to take steps to reduce their risk of earthquake loss.
About U.S. International Media
USIM is an independent, full-service media agency that provides innovative media strategies and execution to maximize advertising return on investment. Founded in 2004 by media industry innovator Dennis Holt, USIM is headquartered in Los Angeles with 22 offices throughout the United States and Canada. USIM excels in media research, strategy, planning and analytics, as well as placement of broadcast, cable, digital, direct response, out-of-home, print and multicultural media. For more information regarding USIM services, please visit theusim.com.