FOR IMMEDIATE RELEASE
USIM Selected as Agency of Record by Erbert & Gerbert’s Sandwich Shops
USIM to lead media services for rapidly expanding Midwestern-based sandwich franchise
LOS ANGELES (April 4, 2018): USIM, the fastest growing independent, full-service media agency, today announced it has been selected by Erbert & Gerbert’s, a franchised, quick-service restaurant chain, as its agency of record. USIM will be responsible for all of the brand’s media efforts, with a primary focus on digital services, working across local co-operative franchise groups as well as system-wide.
The business will be managed out of USIM’s Los Angeles office. “Erbert & Gerbert’s is expanding rapidly, and as an independent agency that’s experienced significant growth ourselves, we are well-positioned to work with both agility and speed to retail,” said USIM’s President, Chief Operating Officer, Doug Livingston.
“USIM will oversee all aspects of our integrated media strategy and execution, analytics and reporting, and will help drive growth in our key expansion markets,” added Jeremy Burke, Director of Marketing and Brand Development of Erbert & Gerbert’s. “We’re excited to partner with USIM and look forward to expanding our reach to serve even more happy customers.”
For more information regarding the USIM-Erbert & Gerbert’s relationship, please contact Chelsea Lancaster, PR/Marketing Manager for USIM, at (949) 668-6223.
USIM is the fastest growing independent media agency providing best-in-class integrated media solutions. Every day and with every challenge, USIM Practices the Art of Human Sense – blending cutting edge research and technology with ingenuity, human insight and creativity, delivered in a seamless experience for its clients and agency partners. Founded by media pioneer Dennis Holt in 2004, USIM is headquartered in Los Angeles, has 15 offices throughout the United States and Canada, and was named MediaPost’s first-ever Programmatic Agency of the Year. For more information, please visit theusim.com.
About Erbert & Gerbert's
Erbert & Gerbert's is a sandwich franchise founded in Eau Claire, Wisconsin in 1988, celebrating their 30th anniversary in 2018. With more than 100 locations in 13 states, the company was named to this year’s Entrepreneur Magazine Franchise 500, Franchise Times Top 200 and Franchise Gator’s Top 100. At Erbert & Gerbert’s, flavor is not just a word, but a way of life. Fresh baked bread daily, meats and cheeses are hand-sliced for freshness, and chef-inspired soup and sandwich recipes are handcrafted to pack a punch! The franchise offers in-store, carryout, drive-thru, delivery and catering at many of its locations in urban areas and in non-traditional sites, including institutions, hospitals and zoos, with a special focus on college campuses. For more information, please visit erbertandgerberts.com.
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