For Immediate Release

Smith brings over 35 years of experience leading digital media and ad agency operations

[New York, NY September 9, 2019] USIM, the fastest-growing independent media agency, welcomes Greg Smith as Executive Vice President of Integrated Strategy. Smith joins USIM with over 35 years of media planning and strategy experience. He will be responsible for overall strategy and development of communications across USIM’s client roster. Smith is an accomplished marketing professional with extensive knowledge of business operations, integration, and development.

“We’re excited to have Greg join our team, as he’ll assist in bringing an omni-channel perspective to our media planning and client communications,” said Russell Zingale, President, Eastern Region. “Greg has a successful track record with large brands in leading comprehensive strategies across TV, digital, social, and programmatic media tactics.”

 “I’m looking forward to joining the USIM team and adding my experience to the great team that’s in place,” Smith says. “USIM continues to grow and expand the strategic direction for their clients. I’m thrilled to be a part of this.”

Smith comes to USIM with experience gained from working at leading agencies like Zenith and GroupM’s Wavemaker. He’s worked on all aspects of media strategy and investment for clients like Pfizer, the Marriott and L’Oréal. He also served as the media lead for Google, managing their media agencies. Greg was one of the founders of the legendary agency Darwin Digital and helped develop Carat’s interactive division in 2000.

For more information regarding the Greg Smith’s new position at USIM, please contact Kayla Smith, PR/Marketing Manager for USIM.


USIM is the fastest growing independent media agency providing best-in-class integrated media solutions. Every day and with every challenge, USIM Practices the Art of Human Sense – blending cutting edge research and technology with ingenuity, human insight and creativity, delivered in a seamless experience for its clients and agency partners. Founded by media pioneer Dennis Holt in 2004, USIM is headquartered in Los Angeles, has 16 offices throughout the United States and Canada. For more information, please visit