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Dennis Holt

Founder, CEO

Dennis Holt is one of the advertising industry's true pioneers. He literally invented the idea of unbundling media, in effect creating a $200 billion industry, which has become the business model across the globe. It’s exactly this kind of entrepreneurship and innovation and that has made USIM the fastest growing independent integrated media agency that it is today.

From the start of Dennis’s first agency, Western International Media (now Initiative Media) in 1970, to its subsequent acquisition in 1995, he grew the business into an $11 billion media management company -- the largest in the world. In 2004, Dennis set out to change the industry once again, founding U.S. International Media. Today, USIM is 246 media experts strong, entrusted by clients in a wide range of industries, billing over $1 billion per year. Dennis is a fearless entrepreneur, who has learned that you will hardly ever go wrong if you stay client-focused, recognizing that "all business is personal."

In addition to his inspiring media career, Dennis is an advertising industry leader, humanitarian and philanthropist. He co-founded Ad Relief of Greater Los Angeles, a non-profit organization comprised of industry professionals united to help their colleagues in times of life crisis. Since its founding, Ad Relief of Greater Los Angeles has distributed more than $2 million to deserving individuals in the Southern California advertising and promotions community. Dennis is also a recipient of the Horatio Alger Award, which honors the achievements of individuals who have succeeded in spite of adversity, and who encourage young people to pursue their dreams through higher education.

Today, as the founder, chairman and CEO of USIM, Dennis works 12-14 hours a day, seven days a week and still somehow finds the time to call everyone he knows on their birthday. A proud alumnus of the University of Southern California and baseball scholarship recipient, Dennis serves on multiple boards at the institution. He is married, and has three children, Clayton, Alexis and Ashley.