Executive Vice President, Broadcast Media Director
At USIM, Liz oversees buying activities across all offices, ensuring successful implementation of client media strategies. Liz has impeccable relations with numerous local broadcast stations and cable networks across the country. She is results-focused, with 15+ years of experience across multiple categories including retail, QSR, automotive, telecommunications, finance and beverages.
Having found niche in retail, Liz has worked with brands including Alberstons, Friendly’s, Guitar Center, Mazda, PetSmart and Pizza Hut. She has also facilitated media buying for Apple, Verizon, Toshiba and Porsche. Prior to working at USIM, she held senior buying positions at Zenith, KSL, Chiat Day and Foote, Cone & Belding.
Liz holds a degree in Marketing from Chaminade University in Honolulu, HI.