Executive Vice President, Planning - East Coast
At USIM, Mike is responsible for account management, strategy and integrated media planning for clients such as NPR, Geisinger Health Care, Delta Career Education Corporation, Saatva Mattresses and Broadway Plays Waitress and Chicago. Prior to joining USIM, he was the Media Director for three full-service agencies and Executive Vice President and Managing Director for two media agencies, Carat and MPG.
In addition, Mike was also the U.S. Director of Media Planning for Carat, and launched Carat’s sister agency, Vizeum, serving as the agency’s first President. Mike has worked with some of the nation’s leading advertisers, including packaged goods giants Procter & Gamble, Nestle, and Colgate, and has spent considerable time leading media activities for major, multi-location retail advertisers like Radio Shack, Outback Steakhouse, O’Reilly Auto Parts and Midas.
Mike holds a degree in marketing from Fairleigh Dickinson University. He lives in New Jersey and spends most of his off time at the Jersey Shore.