Executive Vice President, Planning - East Coast
At USIM, Mike is responsible for account management, strategy and integrated media planning for clients such as NPR, Geisinger Health Care, Delta Career Education Corporation, and Saatva Mattresses, as well as the Broadway plays, Waitress and Chicago. Before joining USIM, he was the Media Director for three full-service agencies and Executive Vice President and Managing Director for two media agencies, Carat and MPG.
Mike was also the U.S. Director of Media Planning for Carat, and launched Carat’s sister agency, Vizeum, serving as the agency’s first president. He has worked with some of the nation’s leading advertisers, including Procter & Gamble, Nestle, and Colgate, and has led media activities for Radio Shack, Outback Steakhouse, O’Reilly Auto Parts and Midas.
Mike holds a degree in Marketing from Fairleigh Dickinson University. He lives in New Jersey and spends most of his leisure time at the Jersey Shore.