President, Eastern Region
Russell is truly a media professional and brings a wealth of experience to USIM as President of the Eastern Region, based in New York City.
Russell has spent the majority of his career developing strategy and running media planning teams, including management positions at Western International Media/Initiative Media, planning positions at agencies Backer, Spievogel Bates and Wells and Rich Greene and Director of Business Development for Carat USA. Russell also launched Carat Affiliates, a successful company within the Aegis Group.
Throughout his 20 plus years in the media industry, Russell has worked with clients ranging from Proctor & Gamble, Land O’ Lakes and Applebee’s to Enterprise Rent-A-Car, Marriott International, Aruba Tourism and Blooming Brands.
Russell is a graduate of St. John’s University, and lives with his wife and two children in Wilton, Connecticut.