HISTORY

  • 1965 Dennis Holt, Founder and CEO of USIM, develops the concept of unbundling media and starts the first buying service in New York, in effect creating a $200B industry.
  • 1970 Dennis starts Western International Media which grows into the largest media buying entity in the world, reaching $12.5 billion by the year 2000.
  • 2004 Having led successful multi-billion dollar agencies, Dennis launches U.S. International Media.
  • 2010 U.S. International Media acquires enCircle Media, an industry-leading digital arm, transforming into a true full-service media agency.
  • 2014 U.S. International Media expands once again, opening its 22nd office in the U.S.
  • 2016 U.S. International Media reaches over $1B in annual media billings.
  • 2017 U.S. International Media and U.S. Interactive Media transform yet again – integrating under one unified company name – USIM.

WHY USIM?

We are an independent, full-service media agency providing innovative media strategies, executions and results that maximize our clients’ business. Our industry-leading team of talented media experts are entrusted to invest over $1 billion of our clients’ hard-earned dollars for maximum exposure and return on investment. Our services have evolved with the ever-changing media landscape to meet the needs of our clients, and our dedicated teams of media specialists are experts in their area, focused on providing specialized media services to our clients.

MISSION

Our mission as an integrated media agency is to combine our in-depth media expertise with sophisticated technology and a collaborative, personalized approach to deliver highly measurable results and industry-leading performance. We Practice the Art of Human Sense, which means we are trusted experts and leaders in our field, yet we provide our clients with approachable, straightforward and down-to-earth service. We’re human. People – our employees, clients, partners – and our client’s consumers -- are at the center of everything we do.

OUR APPROACH

At USIM, we develop omnichannel media solutions by understanding and talking to real people. Marketing has moved from ‘One Size Fits All’ to a more personalized, creatively driven ‘1-to-1’ approach. We recognize that advertisers and brands can connect with audiences in more meaningful ways than ever before, so our approach is media agnostic. We align the most successful and integrated media strategies with the goals of our clients – whether that strategy includes traditional media (e.g., television, radio, OOH and/or print), and/or digital media, including search engine marketing, social media, display, video, and/or programmatic media. Through our proprietary process, we build targeted campaigns that leverage innovative and highly targeted media fueled by rich audience profiles and robust data that drive business results.

OUR FOUR STEP PROCESS

USIM employs a proprietary, four-step consumer-centric process for developing integrated media plans:

  • OUR
  • PROCESS
  • Analyze market and competitive landscape
  • Leverage first-party data to gather insights
  • Utilize syndicated research to validate
  • Identify unique audience profiles
  • Create consumer segments for targeting
  • Develop omnichannel strategic media plan
  • Evaluate effectiveness
  • Optimize for best possible results
  • Share key learnings for future decisions
  • Execute customer-centric plans
  • Deliver messages to audience at relevant touchpoints