THE FUTURE OF VOICE SEARCH
It’s no secret that voice search is exploding. Kleiner Perkins Caufield & Byers 2017 Internet trends report specifically called out voice search, saying: “Voice is beginning to replace typing in online queries. Twenty percent of mobile queries were made via voice in 2016, while accuracy is now about 95 percent.” (Recode, 2017) Here at USIM, we reviewed the current state and usage of voice search, including who uses it, how they use it and we’ll share some examples of how early adopter brands are already leveraging voice search.
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