We Move Brands Forward

The Fastest Growing Independent Media Agency

Pronounced USIM

(ˈyü / ˈes / ˈī / ˈem)

We deconstructed the existing media agency model removing legacy systems, processes, and tools to build a new model that adapts and flexes in real-time to the changes in consumer consumption and marketplace influences.

We leverage proprietary data solutions and our local market expertise to reach your target consumers.

276MM Individual IDs

128MM Households

2700 Behavioral Segments

Our Expertise
What We Provide
Our Solutions
Tech + Data

Our proprietary tools and platforms provide powerful and engaging insights.


Media channel optimization platform that translates strategic insights into target messaging, channel ranking by consumer journey, channel performance, in-depth omnicultural insights, and optimized communications plans.


Custom, individual and household-level consumer segments and ID based approach, fueled by a robust database 275MM IDs; 128MM HHs) and unique partnership with TransUnion, reaching all addressable environments, with demographic, behavioral, cognitive, and consumption insights.


Insights platform providing precision targeting development (demographic and media consumption), competitive mapping and conquesting, and customized trading zones by location using mobile and OTT viewing data.


Direct response lead management platform generating leads and sales via mixed media and lift analysis models to understand the impact through the entire process: production, call center management, scripting, planning, media buying, analysis, and fulfillment.

Our Clients
Channel and Industry Leading Brands
What's New
Topics & Insights
The Importance of Loyalty Programs in QSR The Importance of Loyalty Programs in QSR
The Importance of Loyalty Programs in QSR…
Loyalty marketing programs for brands have proven, undeniable value for engaging, motivating, and helping retain valuable customers.…
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Embracing AI in Media Planning and Buying
Embracing AI in Media Planning and Buying…
Like all ‘leaps forward,’ AI can provide significant positive change; AI-driven technology is already revolutionizing and disrupting business practices across…
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USIM Selected as Media and The BAM Connection Awarded Creative for Zegerid OTC
USIM Selected as Media and The BAM…
USIM, the fastest growing, independent, modern media agency, and award-winning creative agency The BAM Connection have been selected for Zegerid…
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Google’s New Generative AI Search Results
Google’s New Generative AI Search Results…
In May, Google announced a significant update and change to their Search Results, which they’re calling “Generative AI Search”.…
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Upper Funnel vs. Lower Funnel
Upper Funnel vs. Lower Funnel…
Anyone who’s been in business for any extended period has likely heard about some variation of the sales funnel, the…
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Award Winning

We aren’t in it for the fame. Our best indicator of success is when we’ve helped our clients effectively and efficiently achieve their marketing goals.

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