The Leading
Independent Media Agency

Leveraging data science and human expertise

Prounounced USIM

(ˈyü / ˈes / ˈī / ˈem)

We are in the business of helping brands achieve success through best-in-class media solutions by leveraging data, technology, and most importantly our talented experienced team.

We blend cutting edge research and technology with ingenuity, human insights and creativity, delivered in a seamless experience for our clients. We call that The Art of Human Sense™.

We leverage proprietary data solutions and our local market expertise to reach your target consumers.

+275MM Individual IDs

+2700 Behavioral Segments

Our Solutions
Tech + Data

Our platforms provide access to highly customized and powerful data insights.

Media channel optimization platform that translates strategic insights into channel performance and in-depth consumer insights.

Individual and household-level consumer ID reaching all addressable environments, including the connected home, with demographic, behavioral, and consumption insights.

Insights platform providing customized trading zones and contextual relevance for each location by using mobile and OTT viewing data.

Direct response lead management platform providing insights at lead level as well as lead distribution and tracking.

USIM’s core philosophy, the Art of Human Sense™. Blending cutting edge data, research, results, and technology with human insight and creative industry experts.

Our Clients
We Work With The Best

Our team at USIM is led by true visionaries in the media industry who strategize for some of the industry’s leading brands.

What's New
Topics & Insights
Linear and Programmatic TV are Meant to Go Together Linear and Programmatic TV are Meant to Go Together
Linear and Programmatic TV are Meant to…
You may or may not (depending on when you were born) remember the days of setting up a ‘black box’…
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Potbelly's Volumes Grow to Unprecedented Level
Potbelly's Volumes Grow to Unprecedented Level…
QSR Magazine features USIM client, Potbelly Sandwich Shop, for their growth volumes this quarter. Praising the sandwich shop for their…
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Dave's Hot Chicken Wants You to Try It Before You Die in First TV Ads
Dave's Hot Chicken Wants You to Try…
AdWeek highlights the bold approach Dave's Hot Chicken takes on their latest TV campaign that shocked the country.…
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Exploring the Cost-Benefits of Using a Digital Media Agency
Exploring the Cost-Benefits of Using a Digital…
Your business has marketing needs. Digital media is the focus and marketing has so many variables to consider. Considering whether…
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Rob Jayson is Guest Speaker at the 2022 ANA Measure and Accountability Conference
Rob Jayson is Guest Speaker at the…
Rob Jayson, Executive Vice President at USIM explains how to achieve agile marketing amidst the era of data deprecation at…
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Success
Award Winning

We aren’t in it for the fame. Our best indicator of success is when we’ve helped our clients effectively and efficiently achieve their marketing goals.

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