We Move Brands Forward

The Fastest Growing Independent Media Agency

Pronounced USIM

(ˈyü / ˈes / ˈī / ˈem)

We deconstructed the existing media agency model removing legacy systems, processes, and tools to build a new model that adapts and flexes in real-time to the changes in consumer consumption and marketplace influences.

We leverage proprietary data solutions and our local market expertise to reach your target consumers.

276MM Individual IDs

128MM Households

2700 Behavioral Segments

Our Expertise
What We Provide
Our Solutions
Tech + Data

Our proprietary tools and platforms provide powerful and engaging insights.


Media channel optimization platform that translates strategic insights into target messaging, channel ranking by consumer journey, channel performance, in-depth omnicultural insights, and optimized communications plans.


Custom, individual and household-level consumer segments and ID based approach, fueled by a robust database 275MM IDs; 128MM HHs) and unique partnership with TransUnion, reaching all addressable environments, with demographic, behavioral, cognitive, and consumption insights.


Insights platform providing precision targeting development (demographic and media consumption), competitive mapping and conquesting, and customized trading zones by location using mobile and OTT viewing data.


Direct response lead management platform generating leads and sales via mixed media and lift analysis models to understand the impact through the entire process: production, call center management, scripting, planning, media buying, analysis, and fulfillment.

Our Clients
Channel and Industry Leading Brands
What's New
Topics & Insights
Can You Use AI Tools to Write SEO Content? Can You Use AI Tools to Write SEO Content?
Can You Use AI Tools to Write…
We do not recommend using AI tools to write any content that will be utilized for SEO purposes. While Google’s…
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Enhancing Brand Performance: USIM's Application of Marketing Mix Modeling (MMM) in Upper Funnel Media Strategy
Enhancing Brand Performance: USIM's Application of Marketing…
Discover how USIM has used Marketing Mix Modeling (MMM) to demonstrate the true value of upper funnel awareness media for…
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Revolutionizing the Shopping Experience:  The Impact of Voice Commerce and Marketing
Revolutionizing the Shopping Experience: The Impact of…
The emergence of voice search and voice commerce is reshaping shopping experiences. The power of these tools lies in their…
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Creating Immediacy with Short-Lived Media
Creating Immediacy with Short-Lived Media…
As the rate of content consumption exponentially increases, and attention spans significantly decrease, leveraging short-lived content (or ephemeral content) has…
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Performance Marketing: Data-Driven Strategies for 2024
Performance Marketing: Data-Driven Strategies for 2024…
As marketing continues to evolve with technology advancements and consumer media consumption, Performance Marketing has emerged as a linchpin for…
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Award Winning

We aren’t in it for the fame. Our best indicator of success is when we’ve helped our clients effectively and efficiently achieve their marketing goals.

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