We Move Brands Forward

The Fastest Growing Independent Media Agency

Pronounced USIM

(ˈyü / ˈes / ˈī / ˈem)

We deconstructed the existing media agency model removing legacy systems, processes, and tools to build a new model that adapts and flexes in real-time to the changes in consumer consumption and marketplace influences.

We leverage proprietary data solutions and our local market expertise to reach your target consumers.

276MM Individual IDs

128MM Households

2700 Behavioral Segments

Our Expertise

What We Provide

Integrated
Media Planning

Research, Analytics
& Data Science

Search Engine
Marketing

Direct
Response

Omnicultural
Media

Our Solutions

Tech + Data

Our proprietary tools and platforms provide powerful and engaging insights.

MEDIA MIX BUDGETING

Media channel optimization platform that translates strategic insights into target messaging, channel ranking by consumer journey, channel performance, in-depth omnicultural insights, and optimized communications plans.

AUDIENCE-FIRST ID GRAPH

Custom, individual and household-level consumer segments and ID based approach, fueled by a robust database 275MM IDs; 128MM HHs) and unique partnership with TransUnion, reaching all addressable environments, with demographic, behavioral, cognitive, and consumption insights.

BESPOKE TRADE ZONES

Insights platform providing precision targeting development (demographic and media consumption), competitive mapping and conquesting, and customized trading zones by location using mobile and OTT viewing data.

LEAD PLATFORM

Direct response lead management platform generating leads and sales via mixed media and lift analysis models to understand the impact through the entire process: production, call center management, scripting, planning, media buying, analysis, and fulfillment.

Our Clients

Channel and Industry Leading Brands

Cremo is one of today’s top grooming brands, which offers a complete line of beard, hair, shave, and skincare products for gentlemen and select products for women.

Buffalo Wild Wings is an American casual dining restaurant and sports bar franchise specializing in Buffalo wings and sauces.

Crunch Fitness is a chain of over 300 franchised fitness clubs located in the United States, Canada, and Australia.

In-N-Out Burger is an American regional chain of fast food restaurants with locations primarily in the Southwest and the Pacific coast.

Cafe Rio Mexican Grill brings you made-from-scratch Mexican food with fresh ingredients.

What's New

Topics & Insights

Embracing AI in Media Planning and Buying

Embracing AI in Media Planning and Buying

Embracing AI in Media Planning and Buying…

Like all ‘leaps forward,’ AI can provide significant positive change; AI-driven technology is already revolutionizing and disrupting business practices across…

USIM Selected as Media and The BAM Connection Awarded Creative for Zegerid OTC

USIM Selected as Media and The BAM…

USIM, the fastest growing, independent, modern media agency, and award-winning creative agency The BAM Connection have been selected for Zegerid…

Google’s New Generative AI Search Results

Google’s New Generative AI Search Results…

In May, Google announced a significant update and change to their Search Results, which they’re calling “Generative AI Search”.…

NEXUS® Machine Learning Algorithm Enables Daily Marketing Mix Modeling (MMM) and Channel Optimization to Increase In-Store Sales: Case Study

NEXUS® Machine Learning Algorithm Enables Daily Marketing…

NEXUS® is USIM’s proprietary reporting and analytics platform, ingesting real-time client sales data, customer actions via the website, CRM platforms,…

SPB Hospitality Taps USIM As Media AOR

SPB Hospitality Taps USIM As Media AOR…

U.S. International Media (USIM) has been named to media agency of record for SPB Hospitality, whose brands include full-service dining…

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Success

Award Winning

We aren’t in it for the fame. Our best indicator of success is when we’ve helped our clients effectively and efficiently achieve their marketing goals.