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MEDIAPOST: OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point
MEDIAPOST: OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point
The COVID-19 pandemic has been a "perfect storm" that has accelerated adoption and usage of app-based TV viewing that has…
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MARTECH SERIES: TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM
MARTECH SERIES: TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM
Rob Jayson, EVP, Insights & Analytics is featured in an interview for the MarTech Series. Read how this self-proclaimed "economist…
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MEDIAPOST: As OTT Surges In Ad-supported Media, How To Choose A Channel?
MEDIAPOST: As OTT Surges In Ad-supported Media, How To Choose A Channel?
Dan Bealey, Sr. Director of Advanced TV and Programmatic Media at USIM, was a featured panelist at the MediaPost TV…
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BROADCASTING CABLE: USIM Partners with Inscape to Enable TV Attribution for Retail
BROADCASTING CABLE: USIM Partners with Inscape to Enable TV Attribution for Retail
USIM has announced a strategic relationship with Inscape, the leading provider of smart TV viewing data from more than 14…
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HSMAI: Adrian Awards Recognize Future-Forward Campaigns in Travel Marketing
HSMAI: Adrian Awards Recognize Future-Forward Campaigns in Travel Marketing
USIM, in conjunction with Concept Farms, has been recognized by HSMAI for our partnership with the Aruba Tourism Authority advertising…
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MEDIAPOST: Independent Agency of the Year: USIM
MEDIAPOST: Independent Agency of the Year: USIM
They say necessity is the mother of invention, but on Madison Avenue, it frequently fathers innovation. That’s especially true for…
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MEDIAPOST: It's a Marathon and a Sprint, Building Creative Agency Data Capabilities
MEDIAPOST: It's a Marathon and a Sprint, Building Creative Agency Data Capabilities
Evolution became clear in a fractured media environment, said Josh Ehart, EVP, Chief Data Officer, EnergyBBDO. Clients need to be…
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MEDIAPOST: USIM Stumbles Upon Single-Source Solution For Measuring Retail Traffic, Redefines Trading Zones
MEDIAPOST: USIM Stumbles Upon Single-Source Solution For Measuring Retail Traffic, Redefines Trading Zones
Independent media services agency USIM has been on a new business tear, and it turns out that at least part…
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TVNEWSCHECK: Big Data Portends Big Changes to Spot Buys
TVNEWSCHECK: Big Data Portends Big Changes to Spot Buys
Local broadcast news has traditionally captured the majority of political advertising dollars in election years. But there may be a…
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