Crunch Fitness: USIM Named Media Agency of Record

FOR IMMEDIATE RELEASE 

NEW YORK USIM, the fast-growing independent media agency, today announces it has been selected as the media agency for Crunch Fitness, the gym known for making serious fitness fun and fostering a culture of ‘No Judgments’. As the agency of record for Crunch, USIM will lead the brand’s media efforts, creating a holistic strategy and communications plan to increase awareness and new memberships.

“The fitness industry in the U.S. is exploding, with Crunch at the helm as one of the largest and fastest-growing,” said USIM’s President of Digital Media, EVP Communications, Eran Goren. “Our significant retail experience and our ability to remain nimble in an ever-changing media environment perfectly positions USIM to support Crunch’s growth.”

“Our company culture revolves around transforming the gym experience, and we seek passionate partners who embrace Crunch’s drive to innovate through inclusivity, positivity, and fun,” added Chad Waetzig, EVP of Crunch Branding & Marketing. “USIM hits the mark. With their solid experience growing multi-unit operations, their support will be integral in supporting a ‘bricks and clicks’ approach to new customer acquisition.”

The Crunch business will be managed out of USIM’s New York City office. For more information regarding the USIM-Crunch relationship, please contact Chelsea Lancaster, PR/Marketing Manager for USIM.