Global Sandwich Chain Potbelly Sandwich: USIM Named Media Agency of Record

USIM, the fastest-growing independent media agency, today announces it has been appointed Agency of Record for Potbelly Corporation. The Chicago-based sandwich shop is best known for its toasty sandwiches, crisp salads, fresh-baked cookies, and hand-dipped shakes. USIM’s deep experience in the food services industry makes the agency uniquely qualified to support the 400+ locations in the United States. 

The partnership with USIM will provide account planning and strategy, digital marketing, and analytics for the iconic 40-year-old brand.

Since 1977, Potbelly Sandwiches has established itself as a beloved fast-casual chain and revolutionized the sandwich industry,” said Eran Goren, USIM, President of Western Region / Chief Digital Officer. “We are excited to partner with Potbelly to support their brand’s vision and move the brand forward with exciting new strategies and innovation.”

“The USIM team impressed us with their bold thinking, unique storytelling ability, and energized company culture,” said Bob Wright, Potbelly Corporation, President and CEO. “We are excited to partner with USIM to elevate our presence in the dynamic digital media space, helping us to share Potbelly with a broader audience, introducing even more people to our signature A Wreck® sandwich and other delicious menu offerings.”

USIM works with high-profile brands including Crunch Fitness, In N Out, Buffalo Wild Wings, Goddard Systems, and Visit Philadelphia.

For more information regarding the USIM and Potbelly relationship, please contact Stacy Smith, PR/Marketing Manager for USIM.