Lucy Pet: USIM Named Media Agency of Record

FOR IMMEDIATE RELEASE 

IRVINE USIM, today announces it has been selected as the media agency for Lucy Pet, a brand that is making a difference in the pet world and leading the industry through innovation by creating foods that promote advanced gut health for dogs and cats. Lucy Pet Foods are made right here in the U.S.A. with natural ingredients and recipes based on forty years of scientifically published research. Each variety of the brand’s product provides 42 essential nutrients dogs and cats need on a daily basis in every single bite. As the agency of record for Lucy Pet, USIM will lead the brand's media efforts, creating a holistic strategy to increase customers and build brand awareness.

Dennis Holt, Founder and CEO of USIM, is a true advertising industry's pioneer who literally invented the idea of unbundling media and thusly created a $200 billion industry that has become a global business model said: “We are proud to be associated with Lucy Pet, a company who puts the health of animals first as well as its’ companion charity arm the LucyPetFoundation.org that has helped stop animal overpopulation by performing over 28,000 free spay and neuters in Southern California.

"Lucy Pet wants to make a difference with their pet products and 501 (c) (3) non-profit Foundation. To do this, they need to spread the word about health-conscious pet food and products,” Said USIM’s President, Western Region, Chief Digital Officer, Eran Goren. “We are excited about the opportunity to be part of the Lucy Pet family. We are proud to help them expand their business, and improve the lives of dogs and cats by digitally sharing Lucy Pet’s vision.”

Joey Herrick, who thirty years ago changed the pet food industry and is Lucy Pet’s founder and president, has teamed up with World Series MVP and current Dodgers broadcaster Orel Herhiser and together they stated: ‘Our goal is to create the healthiest and most nutritious pet foods made today. One that is based on scientific principles, not marketing fads…we did that. There is no better unconditional love throughout life than that one gets from a dog or cat companion.'

The Lucy Pet business will be managed out of USIM’s Irvine office. For more information regarding the USIM-Lucy Pet relationship, please contact Stacy Smith, PR/Marketing Manager for USIM