USIM Named the 2021 Independent Media Agency of the Year by MediaPost

USIM is thrilled to announce it has been selected as the Independent Media Agency of the Year for 2021 by MediaPost. This is USIM’s second award in this category in three years.

USIM embraced the challenges of the past year during a pandemic and used it as an opportunity to reimagine and redefine unique partnerships at local, national, and global scale. USIM leveraged unique data solutions to provide clients with hyper-targeted data, resulting in a more effective and efficient media mix. Their proprietary tools and platforms were able to maximize spend for clients through a trying year for businesses.

MediaPost’s Agency of the Year Awards recognizes the businesses that were able to rise above and overcome challenges presented throughout the past year — acknowledging the companies, clients, suppliers, and executives that represented the best of class across the media and advertising community. The award was announced by MediaPost on Monday, November 29, 2021.

USIM was selected for this honor and acknowledgment based largely on their innovative approach to unlock data and apply it in ways that give clients a competitive advantage. In addition, the award recognizes USIM for their vision, innovations, unique partnerships, and industry leadership.

“As a media independent, we are honored to be recognized by MediaPost for our efforts in innovation,” said Russell Zingale, USIM, President Eastern Region. “We want to continue to be a pioneer in the industry and expand what data and analytics can do for our clients and agency partners.”

MediaPost Agency of the Year winners were announced across eight categories, which included Media, Independent, Creative, Executive, and Client Awards. USIM will be honored at the Agency of the Year awards in New York on January 26, 2022.