USIM Selected as Media and The BAM Connection Awarded Creative for Zegerid OTC

USIM Selected as Media and The BAM Connection Awarded Creative for Zegerid OTC

USIM, the fastest growing, independent, modern media agency, and award-winning creative agency The BAM Connection have been selected for Zegerid OTC®.

[New York, NY – July 11^th, 2023]

USIM, the fastest-growing independent, modern media agency, and award-winning creative agency The BAM Connection, are proud to announce their selection as the Media and Creative for Zegerid OTC®.

This assignment reignites the USIM and The BAM Connection’s powerful partnership in marketing OTC brands. USIM will handle strategic media planning and activation duties, while The BAM Connection will provide creative and social services to support Zegerid OTC® marketing initiatives.

"Having worked previously with USIM and The BAM Connection I knew the strength of their partnership in delivering data-informed, highly targeted, creative campaigns across the most actionable consumer touchpoints,” said Scott Chapman, Chief Executive Officer, Carlin Consumer Health. "I’m looking forward to working with them in delivering exceptional campaigns and results for Zegerid OTC®.”" 

“Zegerid OTC® is an iconic brand with a strong point of difference in a highly competitive category,” said Chad Urice, Chief Strategic Officer, USIM. "We look forward to partnering with the brand in guiding consumers along their 'path to heartburn relief’ that will drive increased engagement and sales.” Maureen Maldari, Co-Founder and CEO from The BAM Connection added “We have a world class, fully integrated team that is poised to establish Zegerid OTC® as a significant player in the highly competitive antacid category.”