USIM x Roku Partner for TV Streaming Best Practices Webinar - May 13

Over the past year, USIM and Roku, America’s #1 TV streaming platform, have teamed up to help their collective clients define TV streaming for local, retail-based businesses. This collaboration was born out of an initiative for Southeastern Grocers to focus on driving both foot traffic to stores and e-commerce for at-home grocery shopping. 

USIM leveraged its sales trading zone information to identify prospective customers and their TV streaming viewing patterns. Roku developed a comprehensive go-to TV streaming campaign identifying prospects based on grocery and shopping app behavior, automatic content recognition (ACR) of competitive ads, and retargeting of the Winn-Dixie, a Southeastern Grocer site.

The trick was to ensure that the TV streaming ads were making a difference. That came down to incrementality testing: checking whether viewers exposed to the TV streaming ads were engaging and buying more than those who hadn’t seen the ads.

Winn-Dixie found that when compared to a control group, consumers exposed to the video ads were 56% more likely to visit its homepage, 76% more likely to view its store locator, 57% more likely to shop online, and 60% more likely to download coupons.

“As consumers shift to streaming, we found it important to invest in ad-supported streaming to reach viewers and drive action. Roku helped guide us through the streaming journey, and we were able to deliver full-funnel results from awareness to intent to purchase. The results speak for themselves.” — Melissa Sierra, SVP, Group Director, USIM 

In 2021, USIM and Roku are taking the collaboration a step further. As businesses prepare for re-opening and determine how brands can reach consumers through TV streaming, USIM and Roku are hosting a case study-focused webinar on May 13. Given increased viewership and more advertisers taking advantage of reaching a quality audience in the space, this webinar will help advertisers become practitioners of TV steaming best practices for industries such as QSR, Education, and CPG. The one-hour webinar will address these questions: 

• What’s the most cost-efficient way to buy TV streaming for smaller audiences?
• Which platforms scale reach quickly?
• How do businesses best drive online sales?

To register for this webinar, visit Learn about Best CTV Practices for CPG, Education, and QSR Tickets, Thursday, May 13, 2021, at 11:00 AM | Eventbrite

“For USIM, it is important for us to lead the way in helping our local, retail-based clients to navigate change with customized solutions for them. We understand they are faced with very different challenges than national brands and need to maximize every dollar to show a quick read on their results. By joining with leading TV streaming providers such as Roku, we are taking a proactive role in shaping the future of our industry and creating milestones of success.” — Melissa Sierra, SVP, Group Director USIM 

For more information regarding the USIM x Roku webinar, please contact Stacy Smith, PR/Marketing Manager for USIM.