Direct Response

At USIM, a direct response media campaign is a perpetual test. Nothing is constant, and everything can be improved upon.

In order to generate leads and sales at an effective level, we analyze market-level conditions, including political and competitive pressures, and how they are affecting broadcast and digital inventory.

Our proprietary platforms track, measure, and report all media activity, and we develop mixed media and lift analysis models to understand the impacts of each media channel.

Our team will guide you through the entire direct response process: production, call center management, scripting, planning, media buying, analysis, and fulfillment.