USIM is the industry leader in media planning and buying: It’s the core of our business and an essential part of our DNA. We take a media-agnostic approach to generate maximum return on investment for our clients.

USIM combines the power of data with the scale of television and digital to deliver targeted media to the right audience at the right time. We put your media budget to work for you where it will work best, maximizing return on investment.

Practicing the Art of Human Sense is our core philosophy. This shapes the way we work and offers measurable benefits to our clients.

At USIM, a direct response media campaign is a perpetual test. Nothing is constant, and everything can be improved upon.

Data-driven decisions are the most effective decisions. At USIM, our dedicated Research & Analytics team unleashes the power of information to help you plan and optimize your campaigns.

As the U.S. population becomes increasingly diverse, multicultural media segmentation becomes increasingly important. USIM has the tools to help you navigate this landscape and weave multicultural marketing into your overall plans.