We Move Brands Forward

The Fastest Growing Independent Media Agency

Pronounced USIM

(ˈyü / ˈes / ˈī / ˈem)

We deconstructed the existing media agency model removing legacy systems, processes, and tools to build a new model that adapts and flexes in real-time to the changes in consumer consumption and marketplace influences.

We leverage proprietary data solutions and our local market expertise to reach your target consumers.

276MM Individual IDs

128MM Households

2700 Behavioral Segments

Our Expertise
What We Provide
Our Solutions
Tech + Data

Our proprietary tools and platforms provide powerful and engaging insights.

MEDIA MIX BUDGETING

Media channel optimization platform that translates strategic insights into target messaging, channel ranking by consumer journey, channel performance, in-depth omnicultural insights, and optimized communications plans.

AUDIENCE-FIRST ID GRAPH

Custom, individual and household-level consumer segments and ID based approach, fueled by a robust database 275MM IDs; 128MM HHs) and unique partnership with TransUnion, reaching all addressable environments, with demographic, behavioral, cognitive, and consumption insights.

BESPOKE TRADE ZONES

Insights platform providing precision targeting development (demographic and media consumption), competitive mapping and conquesting, and customized trading zones by location using mobile and OTT viewing data.

LEAD PLATFORM

Direct response lead management platform generating leads and sales via mixed media and lift analysis models to understand the impact through the entire process: production, call center management, scripting, planning, media buying, analysis, and fulfillment.

Our Clients
Channel and Industry Leading Brands
What's New
Topics & Insights
Performance Marketing: Data-Driven Strategies for 2024 Performance Marketing: Data-Driven Strategies for 2024
Performance Marketing: Data-Driven Strategies for 2024…
As marketing continues to evolve with technology advancements and consumer media consumption, Performance Marketing has emerged as a linchpin for…
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Mastering Media Planning in Today's Business Challenges
Mastering Media Planning in Today's Business Challenges…
In today's fast-paced, ever-evolving business world, the pressure is on for companies to deliver exceptional results, often with shrinking budgets…
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The Importance of Loyalty Programs in QSR
The Importance of Loyalty Programs in QSR…
Loyalty marketing programs for brands have proven, undeniable value for engaging, motivating, and helping retain valuable customers.…
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Embracing AI in Media Planning and Buying
Embracing AI in Media Planning and Buying…
Like all ‘leaps forward,’ AI can provide significant positive change; AI-driven technology is already revolutionizing and disrupting business practices across…
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USIM Selected as Media and The BAM Connection Awarded Creative for Zegerid OTC
USIM Selected as Media and The BAM…
USIM, the fastest growing, independent, modern media agency, and award-winning creative agency The BAM Connection have been selected for Zegerid…
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Success
Award Winning

We aren’t in it for the fame. Our best indicator of success is when we’ve helped our clients effectively and efficiently achieve their marketing goals.

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