Chad Urice joins USIM as the Executive Vice President, Chief Strategy Officer. He is instrumental in managing and evolving USIM's overall media strategy and supporting client management and growth.
Chad has been a leader of strategic planning and client services for over twenty-five years, overseeing consumer campaigns that delivered record audience acquisition results for QSR, retail, entertainment, and sports brands including Applebee’s, Home Depot, Big Lots!, MTV, STARZ, NBC Universal, and the National Football League. He has extensive experience bridging the gap between advanced data science services and planning/buying divisions – ensuring the efficient and effective translation and activation of data informed/ROI focused campaigns.
Prior to joining USIM, Chad was the Executive Director, Analytics and Activation at Media Storm (a subsidiary of Merkle).