Melissa Sierra
EVP, Group Strategy Director

Melissa has been with USIM for 9+ years and is the EVP, Group Strategy Director. Melissa has built most of career at USIM off the foundation of her direct-marketing background that has helped shaped her consumer-centric focus of media plans. Her clients have praised her ability to take complex business challenges and break them down into feasible goals that have an organized, process of driving sound business outcomes. Melissa’s accomplishments are not only limited to strategic planning and client services, but also an avid thought leader and speaker within the media industry and community. She was a featured speaker at MediaPost's Virtual Summit, "Data & Programmatic Insider Summit" and MediaPost's Virtual Summit, “Connected TV: The Future Will Be Streamed”. She has also spoken at various conferences and events, including the "World Federation of Global Towers Global E-Commerce Conference" and "Latinos in Social Media". She has authored many articles in Loyalty Today, and was named to DM News' "Top 30 Under 30" list in 2010.