At USIM, a direct response media campaign is a perpetual test. Nothing is constant, and everything can be improved upon. Direct response no longer just includes television. Today, campaigns can encompass television, print, radio, and online.
USIM specializes in both short and long form media placement. We continuously steward our buys and optimize the campaigns to generate the best results for our clients.
Our team can guide you through the entire direct response process: production, call center management, scripting, planning, media buying, analysis and fulfillment.
Our buyers monitor market-level conditions, including political and competitive pressures, and how they are affecting inventory. We have a significant competitive advantage in this area since our negotiators are placing general and direct response media activity, so our clearance factors serve as an “early warning system" if/when availabilities start tightening, and we leverage all available data to maximize campaign performance.