Rob leads USIM’s strategic insights, optimization, and reporting activities, helping agency and client teams achieve their brand goals. He has created a new architecture of strategic decision-making, underpinned by data, and using agency assets in programmatic and addressable advertising combined with third-party custom data and media analytics.
To enhance these insights, Rob has designed new AI-based optimization tools to lead location/trading zone investment strategies via traditional, programmatic, addressable, and automated buying channels. In addition, he has developed a customized but fully flexible client-reporting platform that enables immediate cross-channel analytics and optimization.
Rob joined USIM following his role as Global Lead, Branded Apps at Publicis Media, where he developed proprietary insights and optimization tools across multiple business units. An industry thought leader, he has presented at SXSW and ARF on topics related to consumer experience and owned/paid media.
Rob has more than 20 years of experience in marketing analytics, audience sciences, media strategy, media buying, and research. He has created unique, data-driven insights, tools, and strategies for clients such as Verizon, 20th Century FOX, FX Networks, Disney, Toyota (Scion), Nestle, JP Morgan Chase, Hewlett-Packard, FOX, General Mills, and Sonic Drive-In.