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Modell's Sporting Goods: USIM Named Media Agency of Record


NEW YORK CITY USIM, the fastest growing independent, full-service media agency, today announced it has been named print and broadcast agency of record for Modell’s Sporting Goods, America’s oldest, family-owned and operated sporting goods retailer. The agency was selected following a formal account review process led by Modell’s marketing team and will manage all aspects of Modell’s print and broadcast media strategy.

USIM will provide integrated media services, including all insights, strategy, planning and execution, and the business will be managed out of USIM’s New York City office. “We’re proud to be partnering with Modell’s team to help them reach new and existing customers,” said USIM’s Eastern Region President, Russell Zingale.
“Our team will devise smart, effective media to target key local markets for Modell’s from New York to Washington, DC.”

“We’re very excited to team up with a new local partner in 2018,” added Tami Mohney, SVP and Chief Marketing Officer. “This relationship is going to help Modell’s not only reach new customers, but find new ways to reactivate existing ones.”

For more information regarding the USIM-Modell’s relationship, please contact Chelsea Lancaster, PR/Marketing Manager for USIM.

About USIM
USIM is the fastest growing independent media agency providing best-in-class integrated media solutions. Every day and with every challenge, USIM Practices the Art of Human Sense – blending cutting edge research and technology with ingenuity, human insight and creativity, delivered in a seamless experience for its clients and agency partners. Founded by media pioneer Dennis Holt in 2004, USIM is headquartered in Los Angeles, has 22 offices throughout the United States and Canada, and was named MediaPost’s first-ever Programmatic Agency of the Year. For more information, please visit

ABOUT Modell's Sporting Goods
Founded in 1889, Modell's Sporting Goods America’s oldest, family-owned and operated retailer of sporting goods, athletic footwear, active apparel and fan gear, committed to providing a convenient and compelling shopping experience for the athlete and fan in all of us. Since its founding in 1889 in lower Manhattan, NYC, Modell’s has grown to over 150 stores throughout the Tri-State, New England and Mid-Atlantic regions. In addition, is a diverse website which services customers all over the country, filling their needs regardless of residence.

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