News

Explore recent client articles, press releases, proprietary thought pieces, and the latest research and industry trends for valuable insights and in-depth company knowledge.

Press Release

Fast Fresh Brands Names USIM as Media Agency of Record
Fast Fresh Brands Names USIM as Media Agency of Record
Irvine, CA — April, 2025 – USIM, the next-generation media agency that moves brands forward, is proud to announce it…
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Blake Sasnett Joins USIM as Vice President of Marketing Blake Sasnett Joins USIM as Vice President of Marketing
Blake Sasnett Joins USIM as Vice President of Marketing
New York, NY – March 20, 2025 – USIM, the next-gen media agency that propels brands forward, is excited to…
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USIM Condemns Hate
USIM Condemns Hate
Los Angeles, CA – February 13, 2025 – USIM is dedicated to creating a world in which all people can…
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USIM Welcomes David Gensler as Chief Revenue Officer to Lead Growth and Innovation
USIM Welcomes David Gensler as Chief Revenue Officer to Lead Growth and Innovation
Irvine, CA – USIM, a next-gen media agency committed to moving brands forward, is pleased to announce the appointment of…
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USIM Rolls Out Purview 2.0: An AI-Powered Location-Based Marketing Tool to Maximize Local Marketing ROI
USIM Rolls Out Purview 2.0: An AI-Powered Location-Based Marketing Tool to Maximize Local Marketing ROI
USIM is proud to announce the rollout of Purview 2.0, a proprietary AI-driven location-based marketing platform. This latest enhancement provides…
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Thought Leadership

Maximizing Media Responsiveness with Uncertainty in the Marketplace Maximizing Media Responsiveness with Uncertainty in the Marketplace
Maximizing Media Responsiveness with Uncertainty in the Marketplace
Guidance for CPG Brands Navigating Global Tariffs & Media Volatility    The Current State of the Media Landscape  Today’s media environment…
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Seasonal Trends In Advertising: When To Spend Big
Seasonal Trends In Advertising: When To Spend Big
Seasonal trends in advertising can make or break a marketing strategy. Knowing when to increase ad spend—and when to hold…
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Urgent Need for Proactive Marketing Investment Analysis as Consumer Sentiment Plummets and Business Uncertainty Reaches Record Highs
Urgent Need for Proactive Marketing Investment Analysis as Consumer Sentiment Plummets and Business Uncertainty Reaches Record Highs
Marketers should get ahead of potential negative revenue impacts brought about by falling consumer confidence and reduced business investment spending.…
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How To Measure Promotional Advertising Effectiveness
How To Measure Promotional Advertising Effectiveness
Promotional advertising is essential for increasing visibility, engaging with customers, differentiating your brand, and driving growth. However, the success of…
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How Economic Conditions and Consumer Confidence Impact Advertising Effectiveness
How Economic Conditions and Consumer Confidence Impact Advertising Effectiveness
Economic conditions and consumer confidence are powerful forces that can impact the effectiveness of advertising campaigns. External factors like inflation…
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Articles & Events

Rob Jayson is Guest Speaker at the 2022 ANA Measure and Accountability Conference Rob Jayson is Guest Speaker at the 2022 ANA Measure and Accountability Conference
Rob Jayson is Guest Speaker at the 2022 ANA Measure and Accountability Conference
Rob Jayson, Executive Vice President at USIM explains how to achieve agile marketing amidst the era of data deprecation at…
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In Memory of Russell Zingale, Forever in Our Hearts
In Memory of Russell Zingale, Forever in Our Hearts
Russell Zingale, a well-known agency media executive who most recently was President of USIM and a partner of MatrixPoint, died…
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USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
USIM will now accept Bitcoin as a method of payment from clients.…
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MediaPost 'All Stars' Inducted
MediaPost 'All Stars' Inducted
Russell Zingale, President, Eastern Region, has been inducted into the MediaPost's annual 'All Stars'. He will be honored during a…
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MEDIAPOST: OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point
MEDIAPOST: OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point
The COVID-19 pandemic has been a "perfect storm" that has accelerated adoption and usage of app-based TV viewing that has…
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