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Roku Q&A: Debunking 3 Myths about TV Streaming with USIM
Roku Q&A: Debunking 3 Myths about TV…
TV streaming, sometimes known as OTT or CTV, has become a mainstream advertising medium. It’s also relatively new. Perhaps it’s…
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USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
USIM To Accept Bitcoin, Other Cryptos, As…
USIM will now accept Bitcoin as a method of payment from clients.…
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How Winn-Dixie Connected the Dots Between Streaming, Digital, and In-Store
How Winn-Dixie Connected the Dots Between Streaming,…
How did a 95-year-old grocery chain Winn-Dixie and their agency USIM strategically engage streamers to drive double-digit increases across the…
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MediaPost 'All Stars' Inducted
MediaPost 'All Stars' Inducted…
Russell Zingale, President, Eastern Region, has been inducted into the MediaPost's annual 'All Stars'. He will be honored during a…
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MEDIAPOST: Crunching The Map: Crunch Fitness's Geo-Targeting Workout
MEDIAPOST: Crunching The Map: Crunch Fitness's Geo-Targeting…
Melissa Sierra, SVP, Group Director at USIM, and Chad Waetzig, EVP of Marketing and Branding at Crunch Fitness were featured…
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Press Release

USIM’s Dennis Holt to Receive State of South Carolina’s Prestigious Awards
USIM’s Dennis Holt to Receive State of…
The Order of the Palmetto and The Order of the Silver Crescent are the State’s Highest Civilian and Service Awards…
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Global Sandwich Chain Potbelly Sandwich: USIM Named Media Agency of Record
Global Sandwich Chain Potbelly Sandwich: USIM Named…
USIM today announces it has been appointed Agency of Record for Potbelly Corporation.…
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USIM Appoints Jason Shulman as New EVP, Chief Growth Officer
USIM Appoints Jason Shulman as New EVP,…
USIM today announced that Jason Shulman has been named EVP, Chief Growth Officer…
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USIM x Roku Partner for TV Streaming Best Practices Webinar - May 13
USIM x Roku Partner for TV Streaming…
USIM and Roku are hosting a case study-focused webinar on May 13 to help advertisers become practitioners of TV steaming…
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USIM First Agency to Adopt Cryptocurrency as Method of Payment
USIM First Agency to Adopt Cryptocurrency as…
USIM announces today that it will be accepting Bitcoin as a method of payment from its clients…
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Whitepaper

USIM Perspectives: Understanding Identity Resolution
USIM Perspectives: Understanding Identity Resolution…
What Is Identity Resolution? Identity resolution is the process of attributing customer behavior and interactions across all touchpoints, platforms, or…
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How to Tell if Programmatic Advertising is Working
How to Tell if Programmatic Advertising is…
USIM explains how to tell if your programmatic advertising strategy is working well, or needs to be adjusted. Get the…
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What is Addressable TV & How to Buy it?
What is Addressable TV & How to…
Addressable TV is a newer form of television advertising that allows marketers to deliver ads to specific, desired households during…
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What are Core Web Vitals & Why Do They Matter for SEO?
What are Core Web Vitals & Why…
USIM explains what Core Web Vitals are, why they matter for SEO, how to find your scores, and how to…
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What is CTV & How Do You Buy It?
What is CTV & How Do You…
Connected TV (CTV) refers to any television set that can be used to stream video content over the internet.  Content…
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