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Articles

Roku Q&A: Debunking 3 Myths about TV Streaming with USIM
Roku Q&A: Debunking 3 Myths about TV…
TV streaming, sometimes known as OTT or CTV, has become a mainstream advertising medium. It’s also relatively new. Perhaps it’s…
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USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
USIM To Accept Bitcoin, Other Cryptos, As…
USIM will now accept Bitcoin as a method of payment from clients.…
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How Winn-Dixie Connected the Dots Between Streaming, Digital, and In-Store
How Winn-Dixie Connected the Dots Between Streaming,…
How did a 95-year-old grocery chain Winn-Dixie and their agency USIM strategically engage streamers to drive double-digit increases across the…
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MediaPost 'All Stars' Inducted
MediaPost 'All Stars' Inducted…
Russell Zingale, President, Eastern Region, has been inducted into the MediaPost's annual 'All Stars'. He will be honored during a…
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MEDIAPOST: Crunching The Map: Crunch Fitness's Geo-Targeting Workout
MEDIAPOST: Crunching The Map: Crunch Fitness's Geo-Targeting…
Melissa Sierra, SVP, Group Director at USIM, and Chad Waetzig, EVP of Marketing and Branding at Crunch Fitness were featured…
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Press Release

USIM Named the 2021 Independent Media Agency of the Year by MediaPost
USIM Named the 2021 Independent Media Agency…
USIM is thrilled to announce it has been selected as the Independent Media Agency of the Year for 2021 by…
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USIM Expands Its Partnership with MFour Mobile Research to Incorporate Atlas Studio™
USIM Expands Its Partnership with MFour Mobile…
USIM, the fastest-growing independent media services agency, announces an extended data solution partnership with MFour’s Atlas Views™ that will be…
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USIM’s Dennis Holt to Receive State of South Carolina’s Prestigious Awards
USIM’s Dennis Holt to Receive State of…
The Order of the Palmetto and The Order of the Silver Crescent are the State’s Highest Civilian and Service Awards…
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Global Sandwich Chain Potbelly Sandwich: USIM Named Media Agency of Record
Global Sandwich Chain Potbelly Sandwich: USIM Named…
USIM today announces it has been appointed Agency of Record for Potbelly Corporation.…
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USIM Appoints Jason Shulman as New EVP, Chief Growth Officer
USIM Appoints Jason Shulman as New EVP,…
USIM today announced that Jason Shulman has been named EVP, Chief Growth Officer…
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Whitepaper

USIM’s Guide to Facebook and Instagram Marketing Strategy & Best Practices
USIM’s Guide to Facebook and Instagram Marketing…
Social media has become an essential tool for marketing over the past two decades with a large emphasis placed on…
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Should You Bid on Your Branded Keywords?
Should You Bid on Your Branded Keywords?…
What are Branded Keywords in Paid Search A branded keyword is a search term that includes phrases used by potential…
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USIM’s Guide to TikTok Marketing Strategy & Best Practices
USIM’s Guide to TikTok Marketing Strategy &…
What is TikTok? Who uses the platform, how does it work, and how can you buy advertising on it? We’ll…
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USIM Perspectives: Understanding Identity Resolution
USIM Perspectives: Understanding Identity Resolution…
What Is Identity Resolution? Identity resolution is the process of attributing customer behavior and interactions across all touchpoints, platforms, or…
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How to Tell if Programmatic Advertising is Working
How to Tell if Programmatic Advertising is…
USIM explains how to tell if your programmatic advertising strategy is working well, or needs to be adjusted. Get the…
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