press release:
USIM and Palace Entertainment Join Forces for a Habitat for Humanity Corporate Build Day



IRVINE USIM, a full-service media agency, and its client, Palace Entertainment, a leading leisure park operator throughout the U.S., joined forces on Wednesday, May 2, to support Habitat for Humanity of Orange County. The team put the finishing touches on two single-family homes in Fullerton, California, with USIM and Palace volunteers working together to install light fixtures, paint windowsills and baseboards, among other tasks. This is the second volunteer collaboration for USIM and Palace, having previously completed a corporate build day together in 2015.

“Happy families are the core of our business at Palace Entertainment,” said Michele Wischmeyer, VP of Marketing. “Lending a helping hand with USIM is a unique opportunity to directly impact our local community and build new homes for families in need.”

In addition to the corporate build day, USIM will continue a working relationship with Habitat for Humanity of Orange County, providing in-kind services, including search engine optimization and search engine marketing. “USIM is proud to support Habitat for Humanity both through sweat equity and our media services. We want to educate Orange County about the invaluable work Habitat does to provide local families with affordable housing, which is in high demand in our area,” said Eran Goren, President, Digital Media / EVP Communications at USIM.

“Habitat for Humanity of Orange County is thrilled to continue our tradition of building Habitat OC homes with the help of local corporate partners,” said Jaymie Fisher, Director of Volunteer Services, Habitat for Humanity of Orange County. “We would not be able to continue our work without amazing Habitat OC friends and partners, like USIM and Palace Entertainment.”

Additional photos can be viewed at For more information regarding the USIM – Palace Entertainment build, please contact Chelsea Lancaster, PR/Marketing Manager for USIM, at (949) 668-6223.

About USIM
USIM is the fastest growing independent media agency providing best-in-class integrated media solutions. Every day and with every challenge, USIM Practices the Art of Human Sense – blending cutting edge research and technology with ingenuity, human insight and creativity, delivered in a seamless experience for its clients and agency partners. Founded by media pioneer Dennis Holt in 2004, USIM is headquartered in Los Angeles, has 15 offices throughout the United States and Canada, and was named MediaPost’s first-ever Programmatic Agency of the Year. For more information, please visit

About Palace Entertainment
Palace Entertainment is one of the leading leisure park operators in the United States, is owned by Parques Reunidos and is headquartered in Newport Beach, CA. With parks located in 10 states, Palace Entertainment continues its expansion of brands within the family entertainment sector. Their parks provide family-oriented and affordable attractions to visitors of all ages, offering a wide range of attractions, such as roller coasters, ferris wheels, live shows, water slides, animal shows, miniature golf courses and more. For more information, please visit

About Habitat for Humanity of Orange County
Habitat for Humanity of Orange County, a non-profit organization headquartered in Santa Ana, CA, strives to eliminate substandard housing through advocacy, education and partnership with families and individuals in need to build decent, sustainable and affordable housing. Seeking to put love and faith into action, Habitat for Humanity of Orange County brings people together to build homes, community and hope. Habitat for Humanity families and volunteers have built, repaired and sold more than 300 homes serving more than 1,100 women, men and children in Orange County since 1988. Habitat for Humanity of Orange County is an affiliate of Habitat for Humanity International who works in more than 70 countries. For more information, please visit