USIM Names Zenith’s Rob Jayson its Executive Vice President, Insights and Analytics
January 30, 2018
FOR IMMEDIATE RELEASE
NEW YORK CITY USIM, the fastest growing independent, full-service media agency, has named Rob Jayson its Executive Vice President of Insights and Analytics.
Jayson brings 20+ years of robust experience in marketing analytics, audience sciences, media strategy, media buying and research to USIM. Throughout his career, Jayson has created unique, data-driven insight tools and processes to help agencies enrich strategic communication planning for clients such as Verizon, Toyota (Scion), Disney, Nestle, JP Morgan Chase, Hewlett-Packard, FOX, General Mills, Caesars, and more.
At USIM, Jayson will assist in developing media insights and will be responsible for bridging the gap between consumer trends and the industry to determine appropriate and effective advertising platforms across all channels.
“USIM strives to deliver strategic and successful media solutions that are customer-centric and platform agnostic,” said Eran Goren, USIM’s President – Digital Media / EVP, Communications. “We’re thrilled to add someone with Rob’s level of acumen and expertise to our team. He truly shares in USIM’s mission to deliver seamless messaging to people, not screens or devices.”
Previously working for Zenith (Publicis Media), Jayson comes to USIM having led the agency’s analytics activation, connecting business goals to strategy. He managed worldwide development of data infrastructure, including new visualization programs and analytics solutions, and created alignment between marketing and agency teams, driving campaign performance.
An industry thought leader, Jayson recently presented at SXSW and ARF on topics related to consumer experience and owned / paid media synergies, and holds a degree in Economics from the London School of Economics.
Rob Jayson will work out of USIM’s New York City office.
For more information, please contact Chelsea Lancaster, PR/Marketing Manager for USIM.
About USIM
USIM is the fastest growing independent media agency providing best-in-class integrated media solutions. Every day and with every challenge, USIM Practices the Art of Human Sense – blending cutting edge research and technology with ingenuity, human insight and creativity, delivered in a seamless experience for its clients and agency partners. Founded by media pioneer Dennis Holt in 2004, USIM has main offices in New York, Los Angeles / Orange County, Atlanta and Chicago, and was named MediaPost’s first-ever Programmatic Agency of the Year. For more information, visit theusim.com.