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Creating Immediacy with Short-Lived Media
Creating Immediacy with Short-Lived Media
As the rate of content consumption exponentially increases, and attention spans significantly decrease, leveraging short-lived content (or ephemeral content) has…
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Performance Marketing: Data-Driven Strategies for 2024
Performance Marketing: Data-Driven Strategies for 2024
As marketing continues to evolve with technology advancements and consumer media consumption, Performance Marketing has emerged as a linchpin for…
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The Importance of Loyalty Programs in QSR
The Importance of Loyalty Programs in QSR
Loyalty marketing programs for brands have proven, undeniable value for engaging, motivating, and helping retain valuable customers.…
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Embracing AI in Media Planning and Buying
Embracing AI in Media Planning and Buying
Like all ‘leaps forward,’ AI can provide significant positive change; AI-driven technology is already revolutionizing and disrupting business practices across…
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Google’s New Generative AI Search Results
Google’s New Generative AI Search Results
In May, Google announced a significant update and change to their Search Results, which they’re calling “Generative AI Search”.…
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Upper Funnel vs. Lower Funnel
Upper Funnel vs. Lower Funnel
Anyone who’s been in business for any extended period has likely heard about some variation of the sales funnel, the…
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NEXUS® Machine Learning Algorithm Enables Daily Marketing Mix Modeling (MMM) and Channel Optimization to Increase In-Store Sales: Case Study
NEXUS® Machine Learning Algorithm Enables Daily Marketing Mix Modeling (MMM) and Channel Optimization to Increase In-Store Sales: Case Study
NEXUS® is USIM’s proprietary reporting and analytics platform, ingesting real-time client sales data, customer actions via the website, CRM platforms,…
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A Comprehensive Guide to Measuring Lower- and Upper-Funnel Media
A Comprehensive Guide to Measuring Lower- and Upper-Funnel Media
The conversion funnel (or sales, marketing funnel) visualizes critical stages in a buyer’s journey. Optimizing the funnel requires understanding how…
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Hospital Marketing Strategies: Addressing the Fundamental Issue of Choice
Hospital Marketing Strategies: Addressing the Fundamental Issue of Choice
Today’s hospitals face a fundamental challenge: how to differentiate themselves and effectively market their services to attract patients in an…
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