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USIM To Accept Bitcoin, Other Cryptos, As…
USIM will now accept Bitcoin as a method of payment from clients.…
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How Winn-Dixie Connected the Dots Between Streaming,…
How did a 95-year-old grocery chain Winn-Dixie and their agency USIM strategically engage streamers to drive double-digit increases across the…
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MediaPost 'All Stars' Inducted…
Russell Zingale, President, Eastern Region, has been inducted into the MediaPost's annual 'All Stars'. He will be honored during a…
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MEDIAPOST: Crunching The Map: Crunch Fitness's Geo-Targeting…
Melissa Sierra, SVP, Group Director at USIM, and Chad Waetzig, EVP of Marketing and Branding at Crunch Fitness were featured…
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MEDIAPOST: OTT's Perfect Storm: USIM Analysis Finds…
The COVID-19 pandemic has been a "perfect storm" that has accelerated adoption and usage of app-based TV viewing that has…
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Press Release
USIM First Agency to Adopt Cryptocurrency as…
USIM announces today that it will be accepting Bitcoin as a method of payment from its clients…
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USIM Brings On New Client VISIT PHILADELPHIA,…
USIM is now working with VISIT PHILADELPHIA, the private, non-profit organization that promotes leisure travel to the five-county Philadelphia region…
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USIM Selected by Fast-Growing Cafe Rio Mexican…
USIM announced today that it has been selected by fast-growing Cafe Rio Mexican Grill, a fast-casual restaurant chain based in…
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Opry Entertainment Group: USIM Named Agency of…
USIM has been selected as the media agency of record for Opry Entertainment Group, the entertainment segment of Ryman Hospitality…
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Sambazon: USIM Named Media Agency of Record…
USIM, the fastest-growing independent media agency, today announces it has been selected as the media agency for Sambazon, known for…
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Whitepaper
What is CTV & How Do You…
Connected TV (CTV) refers to any television set that can be used to stream video content over the internet. Content…
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How Main Screen, Ad-Supported TV Viewing has…
In the last 12 months (Feb. 2020 to Feb. 2021), we have seen ad-supported, main-screen TV viewing (excluding Netflix, etc.)…
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How to Measure Foot Traffic?…
What is Foot Traffic? Foot traffic refers to the number of individuals who physically enter into and move around a…
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Google Ads Match Type Updates Feb 2021…
Google announced on 2/4/21 changes to paid search keyword match types starting mid-February. The broad match modifier type is being…
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What is Affiliate Marketing?…
What is Affiliate Marketing? Affiliate marketing is a form of digital advertising where advertisers pay third-party publishers a commission for…
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