INDUSTRY
INSIGHTS

Articles

USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
USIM To Accept Bitcoin, Other Cryptos, As…
USIM will now accept Bitcoin as a method of payment from clients.…
Read
How Winn-Dixie Connected the Dots Between Streaming, Digital, and In-Store
How Winn-Dixie Connected the Dots Between Streaming,…
How did a 95-year-old grocery chain Winn-Dixie and their agency USIM strategically engage streamers to drive double-digit increases across the…
Read
MediaPost 'All Stars' Inducted
MediaPost 'All Stars' Inducted…
Russell Zingale, President, Eastern Region, has been inducted into the MediaPost's annual 'All Stars'. He will be honored during a…
Read
MEDIAPOST: Crunching The Map: Crunch Fitness's Geo-Targeting Workout
MEDIAPOST: Crunching The Map: Crunch Fitness's Geo-Targeting…
Melissa Sierra, SVP, Group Director at USIM, and Chad Waetzig, EVP of Marketing and Branding at Crunch Fitness were featured…
Read
MEDIAPOST: OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point
MEDIAPOST: OTT's Perfect Storm: USIM Analysis Finds…
The COVID-19 pandemic has been a "perfect storm" that has accelerated adoption and usage of app-based TV viewing that has…
Read
View All

Press Release

USIM First Agency to Adopt Cryptocurrency as Method of Payment
USIM First Agency to Adopt Cryptocurrency as…
USIM announces today that it will be accepting Bitcoin as a method of payment from its clients…
Read
USIM Brings On New Client VISIT PHILADELPHIA, Greater Philadelphia's Leisure Tourism Marketing Agency
USIM Brings On New Client VISIT PHILADELPHIA,…
USIM is now working with VISIT PHILADELPHIA, the private, non-profit organization that promotes leisure travel to the five-county Philadelphia region…
Read
USIM Selected by Fast-Growing Cafe Rio Mexican Grill to Strategically Help Brand Create Awareness of New Menu Offerings
USIM Selected by Fast-Growing Cafe Rio Mexican…
USIM announced today that it has been selected by fast-growing Cafe Rio Mexican Grill, a fast-casual restaurant chain based in…
Read
Opry Entertainment Group: USIM Named Agency of Record
Opry Entertainment Group: USIM Named Agency of…
USIM has been selected as the media agency of record for Opry Entertainment Group, the entertainment segment of Ryman Hospitality…
Read
Sambazon: USIM Named Media Agency of Record
Sambazon: USIM Named Media Agency of Record…
USIM, the fastest-growing independent media agency, today announces it has been selected as the media agency for Sambazon, known for…
Read
View All

Whitepaper

What is CTV & How Do You Buy It?
What is CTV & How Do You…
Connected TV (CTV) refers to any television set that can be used to stream video content over the internet.  Content…
Read
How Main Screen, Ad-Supported TV Viewing has Evolved After One Year of COVID-19
How Main Screen, Ad-Supported TV Viewing has…
In the last 12 months (Feb. 2020 to Feb. 2021), we have seen ad-supported, main-screen TV viewing (excluding Netflix, etc.)…
Read
How to Measure Foot Traffic?
How to Measure Foot Traffic?…
What is Foot Traffic? Foot traffic refers to the number of individuals who physically enter into and move around a…
Read
Google Ads Match  Type Updates Feb 2021
Google Ads Match Type Updates Feb 2021…
Google announced on 2/4/21 changes to paid search keyword match types starting mid-February. The broad match modifier type is being…
Read
What is Affiliate Marketing?
What is Affiliate Marketing?…
What is Affiliate Marketing? Affiliate marketing is a form of digital advertising where advertisers pay third-party publishers a commission for…
Read
View All