Industry
Insights

Articles

How Potbelly Started Gaining Market Share and Traffic How Potbelly Started Gaining Market Share and Traffic
How Potbelly Started Gaining Market Share and Traffic
Potbelly CEO, Bob Wright, and his leadership team implement a five-pillar strategy including a heavy emphasis on digital advertising and…
Read More
Potbelly's Volumes Grow to Unprecedented Level
Potbelly's Volumes Grow to Unprecedented Level
QSR Magazine features USIM client, Potbelly Sandwich Shop, for their growth volumes this quarter. Praising the sandwich shop for their…
Read More
Dave's Hot Chicken Wants You to Try It Before You Die in First TV Ads
Dave's Hot Chicken Wants You to Try It Before You Die in First TV Ads
AdWeek highlights the bold approach Dave's Hot Chicken takes on their latest TV campaign that shocked the country.…
Read More
Rob Jayson is Guest Speaker at the 2022 ANA Measure and Accountability Conference
Rob Jayson is Guest Speaker at the 2022 ANA Measure and Accountability Conference
Rob Jayson, Executive Vice President at USIM explains how to achieve agile marketing amidst the era of data deprecation at…
Read More
USIM Partners with VISIT PHILADELPHIA to Drive Bookings During a Rebuilding Period
USIM Partners with VISIT PHILADELPHIA to Drive Bookings During a Rebuilding Period
USIM, MediaPost’s 2021 Independent Media Agency of the Year, partners with VISIT PHILADELPHIA to drive tourism. Increasing awareness among key…
Read More
View All

Press Release

Visit Philadelphia takes over New York City’s Moynihan Train Hall with “Come for Philadelphia. Stay for Philly.” ads
Visit Philadelphia takes over New York City’s Moynihan Train Hall with “Come for Philadelphia. Stay for Philly.” ads
PHILADELPHIA, March 20, 2023 – Visit Philadelphia® today announced the debut of its “Come for Philadelphia. Stay for Philly.” leisure…
Read More
USIM Welcomes Benson Hausman as Executive Vice President, Chief Growth Officer USIM Welcomes Benson Hausman as Executive Vice President, Chief Growth Officer
USIM Welcomes Benson Hausman as Executive Vice President, Chief Growth Officer
USIM, the fastest-growing independent media agency in the U.S., announced the appointment of Benson Hausman as Executive Vice President, Chief…
Read More
USIM Partners with TransUnion to Expand Media Insights and Targeting Platforms
USIM Partners with TransUnion to Expand Media Insights and Targeting Platforms
USIM’s proprietary cross-device data platforms get a boost from robust data assets and machine learning technology to enhance the personalized…
Read More
USIM Appoints Chad Urice as New Executive Vice President, Chief Strategy Officer
USIM Appoints Chad Urice as New Executive Vice President, Chief Strategy Officer
USIM, the leading independent media agency, has announced the hiring of Chad Urice as Executive Vice President, Chief Strategy Officer.…
Read More
USIM Welcomes Back Melissa Sierra as the Executive Vice President, Group Strategy Director
USIM Welcomes Back Melissa Sierra as the Executive Vice President, Group Strategy Director
USIM Welcomes Back Melissa Sierra as the EVP, Group Strategy Director   New York, NY – USIM, the fastest-growing independent media…
Read More
View All

Whitepaper

Economic Impacts Brands Should Expect in 2023 Economic Impacts Brands Should Expect in 2023
Economic Impacts Brands Should Expect in 2023
Pressure Points for Marketing in 2023 With the economy continuing to teeter between growth and recession amidst an extremely volatile…
Read More
Honing the Necessary Skills to Become a Digital Specialist
Honing the Necessary Skills to Become a Digital Specialist
Honing the Necessary Skills to Become a Digital Specialist The job market is ever-changing—as the world evolves, the careers and…
Read More
How Do I Know What My Competitors Are Doing?
How Do I Know What My Competitors Are Doing?
This question is one for the ages, and it’s one that businesses have been trying to answer since the day…
Read More
Linear and Programmatic TV are Meant to Go Together
Linear and Programmatic TV are Meant to Go Together
You may or may not (depending on when you were born) remember the days of setting up a ‘black box’…
Read More
Exploring the Cost-Benefits of Using a Digital Media Agency
Exploring the Cost-Benefits of Using a Digital Media Agency
Your business has marketing needs. Digital media is the focus and marketing has so many variables to consider. Considering whether…
Read More
View All