FOR IMMEDIATE RELEASE
LOS ANGELES U.S. International Media, the fastest growing independent, full-service media agency, today announces its rebranding to USIM – a single, unified company name. It has also adopted a new visual identity and website (theusim.com). The company previously operated under two separate entities – U.S. International Media and US Interactive Media. The rebranding is designed to clearly communicate the company’s commitment to delivering an innovative and integrated media approach and service offerings to its clients and agency partners.
“Although our traditional and digital teams are truly united and have been working seamlessly together for years,” said USIM Chairman / CEO, Dennis Holt, “having two separate company names did not accurately represent our unified approach to integrated media strategy, planning and execution. The consolidation to one name, USIM, will ensure a consistent face to the world.”
Doug Livingston, President, Chief Operating Officer added, “Today, strategic and successful media solutions are customer-centric and platform agnostic. At USIM, we leverage data to reach consumers on a 1:1 level through the channels they are already interacting with on a daily basis.” The lines that once divided ‘traditional’ and ‘digital’ media are not only blurred, but completely dissolved. USIM no longer distinguishes one from another, and the announcement of the company’s single identity aligns with the progression of the industry and USIM’s mission to deliver seamless media planning and execution to people, not screens or devices.
USIM is the fastest growing independent media agency providing best-in-class integrated media solutions. Every day and with every challenge, USIM Practices the Art of Human Sense – blending cutting edge research and technology with ingenuity, human insight and creativity, delivered in a seamless experience for its clients and agency partners. Founded by media pioneer Dennis Holt in 2004, USIM is headquartered in Los Angeles, has 22 offices throughout the United States and Canada, and was named MediaPost’s first-ever Programmatic Agency of the Year. For more information, please visit theusim.com.