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Cafe Rio Mexican Grill Selects USIM to Strategically Help Brand Create Awareness of New Menu Offerings


USIM has been selected by fast-growing Cafe Rio Mexican Grill, a fast-casual restaurant chain based in Salt Lake City, Utah, to strategically help the brand create awareness of new menu offerings. Cafe Rio aims to connect with more of their existing fans and grow their customer base within their 11 states, 136 location footprint.

“Cafe Rio has developed an extremely loyal customer following thanks to their obsession for crafting fresh, scratch-made meals derived from chef-inspired recipes, like their Sweet Pork Barbacoa,” USIM’s President – Western Region / Chief Digital Officer, Eran Goren. “We look forward to the opportunity to help Cafe Rio build strategies to connect with both existing customers and new guests.”

“USIM demonstrated an immediate understanding and enthusiasm for the opportunities that exist with Cafe Rio”, said Cafe Rio Chief Concept Office, Todd Smith. “USIM not only brings a comprehensive understanding of the restaurant industry but an inventive approach to supporting our brand. We are excited to work closely with the team to grow Cafe Rio’s business.”

The Cafe Rio portfolio will be managed out of USIM’s Irvine office. For more information regarding the USIM- Cafe Rio relationship, please contact Stacy Smith, PR/Marketing Manager for USIM.

About USIM
USIM is the fastest-growing independent media agency providing best-in-class integrated media solutions. Every day and with every challenge, USIM Practices the Art of Human Sense™ – blending cutting edge research and technology with ingenuity, human insight, and creativity, delivered in a seamless experience for its clients and agency partners. USIM is headquartered in Los Angeles and has 17 offices throughout the United States and Canada. For more information, please visit

About Cafe Rio Mexican Grill
Cafe Rio Mexican Grill, Inc., headquartered in Salt Lake City, Utah, has been serving its loyal customers fresh Mexican food since 1997. Their menu is inspired by the traditional Mexican cooking found in the Rio Grande region of Northern Mexico, Southern Texas, and New Mexico. Cafe Rio specializes in serving its customers the highest-quality, made from scratch Mexican meals, using only the freshest ingredients. For more information, visit:

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