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Howard’s Appliance TV & Mattress: USIM Named Media Agency of Record



LOS ANGELES USIM, the fast-growing independent media agency, today announced it has been selected as media agency of record for Howard’s, Southern California’s largest and most trusted independent, employee-owned retailer of appliances, TV’s and mattresses. USIM will lead Howard’s media efforts, creating a holistic strategy and communications plan to increase foot traffic and sales in the retailer’s 12 locations across the region.

The Howard’s business will be managed out of USIM’s Los Angeles office. “The appliance category is highly competitive – even big-box retailers are struggling to compete. As an independent organization ourselves, USIM is well-matched with Howard’s in terms of their goals and our location marketing expertise. With the combined power of our team of retail experts and proprietary location-based tools, we will make every media dollar more strategic and effective at driving foot traffic to Howard’s locations,” said USIM’s President of Digital Media, EVP Communications, Eran Goren.

“We are excited to work with USIM to help us effectively navigate an increasingly complex media landscape and shift in response to our evolving industry,” added Grant Hancock, VP of Marketing and Merchandising of Howard’s. “We are proud to collaborate with an independent organization like ours to continue our 73-year legacy of delivering the highest level of service to the communities of Southern California.”

For more information regarding the USIM-Howard’s relationship, please contact Chelsea Lancaster, PR/Marketing Manager for USIM.

About USIM
USIM is the fastest growing independent media agency providing best-in-class integrated media solutions. Every day and with every challenge, USIM Practices the Art of Human Sense – blending cutting edge research and technology with ingenuity, human insight and creativity, delivered in a seamless experience for its clients and agency partners. Founded by media pioneer Dennis Holt in 2004, USIM is headquartered in Los Angeles, has 16 offices throughout the United States and Canada, and was named MediaPost’s first-ever Programmatic Agency of the Year. For more information, please visit

About Howard's Appliance TV & Mattress 
Howard’s was founded in 1946 when Howard Roach began repairing radios in the back of a sporting goods store in San Gabriel, California. Due to Howard’s focus on customer satisfaction, the business has grown over the past 70+ years to become Southern California’s largest and most trusted independent retailer of appliances, TV’s, and mattresses. With 12 locations and over 125 employee owners, Howard’s goal is to provide customers with the highest level of service, the best product selection and the best value. For more information, please visit

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