Sambazon: USIM Named Media Agency of Record
September 1, 2020
USIM, the fastest-growing independent media agency, today announces it has been selected as the media agency for Sambazon, known for being the first company to bring the Delicious Powers of Açaí to consumers around the world. As the agency of record for Sambazon, USIM will lead the company’s comprehensive media strategy to increase brand awareness and strengthen their position as the global leader in the Açaí industry.
“Our team’s priority is to strategically partner with Sambazon to support and move the brand forward as they continue to shift towards a more significant digital footprint,” said USIM’s President, Western Region, Chief Digital Officer, Eran Goren.
One of the first campaigns for this partnership is to support the brand’s “Delicious Powers of Açaí” core positioning. USIM will leverage an always-on approach to deliver consistent messaging by focusing on Sambazon’s Açaí Portfolio and broadening the reach to reach their “Mindful Warrior” target audience.
“We are excited to partner-up with USIM to amplify our message nationally and leverage USIM expertise in analyzing consumer data to reach the right audience and encourage them to consume more Açaí,” said Sebastien Marcq, VP of Integrated Marketing.
The Sambazon business will be managed out of USIM’s Irvine office. For more information regarding the USIM- Sambazon relationship, please contact Stacy Smith, PR/Marketing Manager for USIM.
USIM is the fastest-growing independent media agency providing best-in-class integrated media solutions. Every day and with every challenge, USIM Practices the Art of Human Sense – blending cutting edge research and technology with ingenuity, human insight, and creativity, delivered in a seamless experience for its clients and agency partners. Founded by media pioneer Dennis Holt in 2004, USIM is headquartered in Los Angeles and has 17 offices throughout the United States and Canada. For more information, please visit theusim.com.
Founded in 2000, Sambazon was the first Certified Organic and Fair Trade Açaí company in the world, supplying ethically sourced Açaí products from a closed-loop supply chain to ensure its products have complete traceability and transparency from the palm of the tree to the palm of your hand. Operating on a triple-bottom-line business model, Sambazon uses commerce as a vehicle to create a more prosperous future for the people and the planet by providing ways to enjoy the Delicious Powers of Açaí. All Sambazon products, including smoothie packs, Ready-to-Eat Açaí Bowls, juices, energy drinks and Açaí Bites range from $2-$10 individually and are made from USDA Organic, Non-GMO, vegan, and Fair For Life Fair Trade Certified Açaí. Sambazon’s Fair Trade certification has helped to protect hundreds of thousands of acres of the Rainforest and its rich biodiversity inside, and has benefited tens of thousands of local farmers. With the commitment to invest a percentage of local Açaí purchases back into the community, Sambazon has helped to build healthcare centers, community centers and schools. For more information about Sambazon’s mission and products, visit www.sambazon.com.
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