Sparklight: USIM Named Media Agency of Record
January 8, 2020
FOR IMMEDIATE RELEASE
IRVINE USIM, the fastest-growing independent media agency, announced today that it has been selected as the media agency for Sparklight® (formerly Cable One), a leading broadband communications provider that serves more than 900,000 residential and business customers in 21 states. As the agency of record for Sparklight, USIM will lead Sparklight’s brand’s media efforts, creating a holistic strategy, and build brand awareness.
“Sparklight is in a unique industry position to provide customers with a wide array of connectivity and entertainment services,” said USIM’s Chief Operating Officer, Doug Livingston. “Our significant retail experience, combined with our innovative approach to unlocking data and applying it in ways that give clients a competitive advantage, positions us perfectly to support the brand and customer growth of Sparklight.”
The Sparklight business will be managed out of USIM’s Irvine and Los Angeles offices. For more information regarding the USIM-Sparklight relationship, please contact Stacy Smith, Marketing Manager for USIM.
ABOUT USIM
USIM is the fastest growing independent media agency providing best-in-class integrated media solutions. Every day and with every challenge, USIM Practices the Art of Human Sense™ – blending cutting edge research and technology with ingenuity, human insight, and creativity, delivered in a seamless experience for its clients and agency partners. Founded by media pioneer Dennis Holt in 2004, USIM is headquartered in Los Angeles, has 17 offices throughout the United States and Canada. For more information, please visit theusim.com.
ABOUT SPARKLIGHT™
Sparklight® is a leading broadband communications provider and part of the Cable One family of brands, which serves more than 900,000 residential and business customers in 21 states. Sparklight provides consumers with a wide array of connectivity and entertainment services, including high-speed internet and advanced Wi-Fi solutions, cable television and phone service. Sparklight Business® provides scalable and cost-effective products for businesses ranging in size from small to mid-market, in addition to enterprise, wholesale and carrier customers.