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Roku Q&A: Debunking 3 Myths about TV Streaming with USIM
Roku Q&A: Debunking 3 Myths about TV…
TV streaming, sometimes known as OTT or CTV, has become a mainstream advertising medium. It’s also relatively new. Perhaps it’s…
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USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
USIM To Accept Bitcoin, Other Cryptos, As…
USIM will now accept Bitcoin as a method of payment from clients.…
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How Winn-Dixie Connected the Dots Between Streaming, Digital, and In-Store
How Winn-Dixie Connected the Dots Between Streaming,…
How did a 95-year-old grocery chain Winn-Dixie and their agency USIM strategically engage streamers to drive double-digit increases across the…
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MediaPost 'All Stars' Inducted
MediaPost 'All Stars' Inducted…
Russell Zingale, President, Eastern Region, has been inducted into the MediaPost's annual 'All Stars'. He will be honored during a…
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MEDIAPOST: Crunching The Map: Crunch Fitness's Geo-Targeting Workout
MEDIAPOST: Crunching The Map: Crunch Fitness's Geo-Targeting…
Melissa Sierra, SVP, Group Director at USIM, and Chad Waetzig, EVP of Marketing and Branding at Crunch Fitness were featured…
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MEDIAPOST: OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point
MEDIAPOST: OTT's Perfect Storm: USIM Analysis Finds…
The COVID-19 pandemic has been a "perfect storm" that has accelerated adoption and usage of app-based TV viewing that has…
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MARTECH SERIES: TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM
MARTECH SERIES: TechBytes with Rob Jayson, EVP,…
Rob Jayson, EVP, Insights & Analytics is featured in an interview for the MarTech Series. Read how this self-proclaimed "economist…
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MEDIAPOST: As OTT Surges In Ad-supported Media, How To Choose A Channel?
MEDIAPOST: As OTT Surges In Ad-supported Media,…
Dan Bealey, Sr. Director of Advanced TV and Programmatic Media at USIM, was a featured panelist at the MediaPost TV…
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BROADCASTING CABLE: USIM Partners with Inscape to Enable TV Attribution for Retail
BROADCASTING CABLE: USIM Partners with Inscape to…
USIM has announced a strategic relationship with Inscape, the leading provider of smart TV viewing data from more than 14…
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