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USIM Leveraged Foursquare’s Solutions to Accurately Measure In-Store Visits for Southeastern Grocers
USIM Leveraged Foursquare’s Solutions to Accurately Measure In-Store Visits for Southeastern Grocers
Our close partnership with Foursquare has allowed USIM to target the desired audience to drive people into Southeastern Grocers, tracking…
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In Memory of Russell Zingale, Forever in Our Hearts
In Memory of Russell Zingale, Forever in Our Hearts
Russell Zingale, a well-known agency media executive who most recently was President of USIM and a partner of MatrixPoint, died…
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Roku Q&A: Debunking 3 Myths about TV Streaming with USIM
Roku Q&A: Debunking 3 Myths about TV Streaming with USIM
TV streaming, sometimes known as OTT or CTV, has become a mainstream advertising medium. It’s also relatively new. Perhaps it’s…
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USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
USIM will now accept Bitcoin as a method of payment from clients.…
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How Winn-Dixie Connected the Dots Between Streaming, Digital, and In-Store
How Winn-Dixie Connected the Dots Between Streaming, Digital, and In-Store
How did a 95-year-old grocery chain Winn-Dixie and their agency USIM strategically engage streamers to drive double-digit increases across the…
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MediaPost 'All Stars' Inducted
MediaPost 'All Stars' Inducted
Russell Zingale, President, Eastern Region, has been inducted into the MediaPost's annual 'All Stars'. He will be honored during a…
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MEDIAPOST: Crunching The Map: Crunch Fitness's Geo-Targeting Workout
MEDIAPOST: Crunching The Map: Crunch Fitness's Geo-Targeting Workout
Melissa Sierra, SVP, Group Director at USIM, and Chad Waetzig, EVP of Marketing and Branding at Crunch Fitness were featured…
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MEDIAPOST: OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point
MEDIAPOST: OTT's Perfect Storm: USIM Analysis Finds App-Based Viewing Reaches Inflection Point
The COVID-19 pandemic has been a "perfect storm" that has accelerated adoption and usage of app-based TV viewing that has…
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MARTECH SERIES: TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM
MARTECH SERIES: TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM
Rob Jayson, EVP, Insights & Analytics is featured in an interview for the MarTech Series. Read how this self-proclaimed "economist…
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