MEDIAPOST: As OTT Surges In Ad-supported Media, How To Choose A Channel?
Dan Bealey, Sr. Director of Advanced TV and Programmatic Media at USIM, was a featured panelist at the MediaPost TV…
BROADCASTING CABLE: USIM Partners with Inscape to Enable TV Attribution for Retail
USIM has announced a strategic relationship with Inscape, the leading provider of smart TV viewing data from more than 14…
HSMAI: Adrian Awards Recognize Future-Forward Campaigns in Travel Marketing
USIM, in conjunction with Concept Farms, has been recognized by HSMAI for our partnership with the Aruba Tourism Authority advertising…
MEDIAPOST: Independent Agency of the Year: USIM
They say necessity is the mother of invention, but on Madison Avenue, it frequently fathers innovation. That’s especially true for…
MEDIAPOST: It's a Marathon and a Sprint, Building Creative Agency Data Capabilities
Evolution became clear in a fractured media environment, said Josh Ehart, EVP, Chief Data Officer, EnergyBBDO. Clients need to be…
MEDIAPOST: USIM Stumbles Upon Single-Source Solution For Measuring Retail Traffic, Redefines Trading Zones
Independent media services agency USIM has been on a new business tear, and it turns out that at least part…
TVNEWSCHECK: Big Data Portends Big Changes to Spot Buys
Local broadcast news has traditionally captured the majority of political advertising dollars in election years. But there may be a…
MEDIAVILLAGE: Secret Society Update: Challenges (and Solutions) of Workflow Revealed!
After seeing the standing room only crowd at the Secret Society meeting at Turner Ignite in New York this past…