The emergence of voice search and voice commerce is reshaping shopping experiences. The power of these tools lies in their…

As the rate of content consumption exponentially increases, and attention spans significantly decrease, leveraging short-lived content (or ephemeral content) has…

As marketing continues to evolve with technology advancements and consumer media consumption, Performance Marketing has emerged as a linchpin for…

Loyalty marketing programs for brands have proven, undeniable value for engaging, motivating, and helping retain valuable customers.…

Like all ‘leaps forward,’ AI can provide significant positive change; AI-driven technology is already revolutionizing and disrupting business practices across…

In May, Google announced a significant update and change to their Search Results, which they’re calling “Generative AI Search”.…

Anyone who’s been in business for any extended period has likely heard about some variation of the sales funnel, the…

NEXUS® is USIM’s proprietary reporting and analytics platform, ingesting real-time client sales data, customer actions via the website, CRM platforms,…

The conversion funnel (or sales, marketing funnel) visualizes critical stages in a buyer’s journey. Optimizing the funnel requires understanding how…