Connected TV (CTV) refers to any television set that can be used to stream video content over the internet.  Content…

In the last 12 months (Feb. 2020 to Feb. 2021), we have seen ad-supported, main-screen TV viewing (excluding Netflix, etc.)…

What is Foot Traffic? Foot traffic refers to the number of individuals who physically enter into and move around a…

Google announced on 2/4/21 changes to paid search keyword match types starting mid-February. The broad match modifier type is being…

What is Affiliate Marketing? Affiliate marketing is a form of digital advertising where advertisers pay third-party publishers a commission for…

Apple has announced changes with iOS 14 that will impact how Facebook will receive and process conversion events from tools…

What is Programmatic Media? Programmatic media allows advertisers to set advanced audience targets and build custom segments, then serve targeted…

What Does a Media Agency Do? Media agencies help clients implement and manage marketing strategies to achieve their business goals.…

The availability of third-party cookies has been declining for over a decade.…