INDUSTRY
INSIGHTS

Whitepapers

GOOGLE ADS MATCH TYPE UPDATES FEB 2021
GOOGLE ADS MATCH TYPE UPDATES FEB 2021…
Google announced on 2/4/21 changes to paid search keyword match types starting mid-February. The broad match modifier type is being…
Read
What is Affiliate Marketing?
What is Affiliate Marketing?…
What is Affiliate Marketing? Affiliate marketing is a form of digital advertising where advertisers pay third-party publishers a commission for…
Read
Apple’s IOS 14: Updates to Web Event Tracking
Apple’s IOS 14: Updates to Web Event…
Apple has announced changes with iOS 14 that will impact how Facebook will receive and process conversion events from tools…
Read
What is Programmatic Media?
What is Programmatic Media?…
What is Programmatic Media? Programmatic media allows advertisers to set advanced audience targets and build custom segments, then serve targeted…
Read
Are Media Agencies Worth Using?
Are Media Agencies Worth Using?…
What Does a Media Agency Do? Media agencies help clients implement and manage marketing strategies to achieve their business goals.…
Read
Digital Advertising in a Cookieless Future
Digital Advertising in a Cookieless Future…
The availability of third-party cookies has been declining for over a decade.…
Read
What is the Difference Between SEO & SEM?
What is the Difference Between SEO &…
What’s the Difference Between SEO & SEM? Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two important digital…
Read
Evolving Main Screen TV Viewing - August 2020 Update
Evolving Main Screen TV Viewing - August…
Sports are back, but cable and satellite main screen viewing is not…
Read
Evolving Main Screen TV Viewing - July 2020 Update
Evolving Main Screen TV Viewing - July…
USIM has analyzed seven months of Inscape Automated Content Recognition (ACR) main screen TV viewing data. As more devices, apps…
Read