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Digital Advertising in a Cookieless Future
Digital Advertising in a Cookieless Future…
The availability of third-party cookies has been declining for over a decade.…
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Evolving Main Screen TV Viewing - August 2020 Update
Evolving Main Screen TV Viewing - August…
Sports are back, but cable and satellite main screen viewing is not…
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Evolving Main Screen TV Viewing - July 2020 Update
Evolving Main Screen TV Viewing - July…
USIM has analyzed seven months of Inscape Automated Content Recognition (ACR) main screen TV viewing data. As more devices, apps…
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How Main Screen TV Viewing Has Changed Over the COVID-19 Crisis, Expanding Addressable TV Opportunities at the Hyperlocal Level
How Main Screen TV Viewing Has Changed…
Streaming OTT devices and streaming apps via Smart TVs and devices have gained a lot of viewing share and total…
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Will AI Impact Marketing and Media Spend Optimization? (Spoiler: Yes!)
Will AI Impact Marketing and Media Spend…
What’s happening? Artificial intelligence is ranked as one of the most influential marketing terms for the last 2 years.* Is…
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Battling the ‘Retail Apocalypse’ – Targeting the Right Store Trading Zone
Battling the ‘Retail Apocalypse’ – Targeting the…
The perceived story of declining traffic to brick and mortar retail stores has gone from bad to worse in the…
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The Role of Digital Owned Assets in the Growth of Market Share
The Role of Digital Owned Assets in…
USIM’s Rob Jayson, in collaboration with Martin Paul Block from Northwestern’s Medill School of Journalism & Marketing have published two…
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The Future of Voice Search
The Future of Voice Search…
It’s no secret that voice search is exploding. Kleiner Perkins Caufield & Byers 2017 Internet trends report specifically called out…
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How Will Facebook’s Third Party Data Updates Impact Business?
How Will Facebook’s Third Party Data Updates…
Facebook has recently been under tremendous scrutiny due to data protection issues, culminating with Mark Zuckerberg testifying in front of…
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