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What Kind of Marketing is the Most Cost Effective During an Economic Downturn?
What Kind of Marketing is the Most Cost Effective During an Economic Downturn?
It is automatically assumed that an economic downturn means a marketing slowdown, but the two are not mutually exclusive. In…
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How to Reduce Media Spend Waste & Optimize Your Advertising Spend
How to Reduce Media Spend Waste & Optimize Your Advertising Spend
How to Reduce Media Spend Waste & Optimize Your Advertising Spend When implementing a digital advertising strategy, it’s crucial advertising…
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USIM Explains Programmatic versus Linear Television and What You Need to Know
USIM Explains Programmatic versus Linear Television and What You Need to Know
USIM Explains Programmatic Versus Linear Television and What You Need to Know! Programmatic versus Linear refers to two different methods…
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Influencer Marketing in an Increasingly Remote World
Influencer Marketing in an Increasingly Remote World
Influencer marketing is an impactful way for brands to reach their audience. USIM explains how it works and when to…
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Why First-Party Data is Your Most Important Asset for 2022
Why First-Party Data is Your Most Important Asset for 2022
Data – it’s all around us. It’s argued to have more value  in today’s organizations than cash. However, not all…
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USIM’s Guide to Facebook and Instagram Marketing Strategy & Best Practices
USIM’s Guide to Facebook and Instagram Marketing Strategy & Best Practices
Social media has become an essential tool for marketing over the past two decades with a large emphasis placed on…
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Should You Bid on Your Branded Keywords?
Should You Bid on Your Branded Keywords?
What are Branded Keywords in Paid Search A branded keyword is a search term that includes phrases used by potential…
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USIM’s Guide to TikTok Marketing Strategy & Best Practices
USIM’s Guide to TikTok Marketing Strategy & Best Practices
What is TikTok? Who uses the platform, how does it work, and how can you buy advertising on it? We’ll…
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USIM Perspectives: Understanding Identity Resolution
USIM Perspectives: Understanding Identity Resolution
What Is Identity Resolution? Identity resolution is the process of attributing customer behavior and interactions across all touchpoints, platforms, or…
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