Articles & Events
Should You Bid on Your Branded Keywords?
What are Branded Keywords in Paid Search A branded keyword is a search term that includes phrases used by potential…
USIM’s Guide to TikTok Marketing Strategy & Best Practices
What is TikTok? Who uses the platform, how does it work, and how can you buy advertising on it? We’ll…
USIM Perspectives: Understanding Identity Resolution
What Is Identity Resolution? Identity resolution is the process of attributing customer behavior and interactions across all touchpoints, platforms, or…
How to Tell if Programmatic Advertising is Working
USIM explains how to tell if your programmatic advertising strategy is working well, or needs to be adjusted. Get the…
What is Addressable TV & How to Buy it?
Addressable TV is a newer form of television advertising that allows marketers to deliver ads to specific, desired households during…
What are Core Web Vitals & Why Do They Matter for SEO?
USIM explains what Core Web Vitals are, why they matter for SEO, how to find your scores, and how to…
What is CTV & How Do You Buy It?
Connected TV (CTV) refers to any television set that can be used to stream video content over the internet. Content…
How Main Screen, Ad-Supported TV Viewing has Evolved After One Year of COVID-19
In the last 12 months (Feb. 2020 to Feb. 2021), we have seen ad-supported, main-screen TV viewing (excluding Netflix, etc.)…
How to Measure Foot Traffic?
What is Foot Traffic? Foot traffic refers to the number of individuals who physically enter into and move around a…